Interview with Gamification Europe Speaker An Coppens

1) When and how did you first hear about gamification?

In 2007. To be honest I don’t remember. It could have been a talk from Gabe or Mario, but not sure to be honest.

2) Why and when did you decide that you wanted to use gamification?

My reason was that I finally had a word for the things I had been doing in learning and change management for over 10 years at that point and I also felt looking at the group of people then in the industry, that there was a big need for women to enter the mix, because what I saw were young mainly white males. I also knew from my experience that gamification worked for me, so making it work for others seemed like a natural next challenge.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

Insights into First Attempts in Learning aka FAILs and how this is a powerful game element to build into your designs.

I hope to challenge some of the design thinking and methods for working on learning gamification design

Raise some ideas about future technology such as block chain and artificial intelligence

And then some war stories about working with clients and platform providers

4) What other session of Gamification Europe are you excited about and want to attend?

Marigo’s and Dr Wu both of those continue to impress with data science based approaches, which is key for the industry to be taken seriously and our work to be validated.

An Coppen’s speaker profile: