1) When and how did you first hear about gamification?
I was already working with game based learning, serious games and playful design in my strategy work and starting blogging about it in 2008. I was looking into the designs of social games when I came across Bret Terrill’s coverage of the Social Gaming Summit in that same year, when he had mentioned his ideas on “gameification” (as it was then spelt).
2) Why and when did you decide that you want to use gamification?
Gamification appealed to me for two reasons. The first was because it had low barriers to entry – all the game based strategies that preceded gamification had very high entry cost barriers. The second reason is that gamification had come closer to the “game thinking” aspect of games that was of particular interest to me from a strategic point of view. If you think about corporate systems in game design terms you can redesign systems inside out rather than just tinker on the surface and not produce any real or systemic change. This came close to my systems thinking work (systems thinking has been using business games and management simulators for a long time) the only difference was that gamification was using a more accessible language.
3) What is the main takeaway someone will take after attending your session at Gamification Europe?
We need to start introducing rigour to the three key elements of a successful gamification project – design, technology and management – for it to be an effective tool for social, business and economic change.
4) What other session of Gamification Europe are you excited about and want to attend?
I don’t have favourites as there are important things we can learn from everyone – we each have a key piece of the gamification puzzle!
Speaker profile: https://gamification-europe.com/speaker/dr-marigo-raftopoulos/