1) When and how did you first hear about gamification?
Gamification was not a term I had heard officially until around 2011. I was blogging about social media, writing about games and talking to lots of people about innovation. At some point someone said that I would probably be really interested in this thing called gamification. A few weeks later I met Gabe Zichermann at a talk and the rest is history!
2) Why and when did you decide that you want to use gamification?
Well, that’s a two-part story! After I discovered what gamification actually was, I realised two things. One, I wanted to get properly involved in it. The second, was that I had been using game thinking and the like in my solution design since I first started working in 2000 – if not before! Games have always been a huge part of my life. In fact, I’d say they were in my DNA and had always informed how I approached things! I believed that games were incredibly powerful and that the lessons we could learn from them were important, even if I didn’t quite understand how.
Once I knew that there was a burgeoning industry that was focused around these ways of thinking and solution building, I was determined to be part of it. I started to research, to talk to the existing experts, speak about, write about it and to get involved in every way I could. Eventually, I was able to get involved in projects in my own time and at work. That finally lead (after a few years) to me working in the industry full time. I guess I just wanted to help prove that games could help solve problems big and small!
3) What is the main takeaway someone will take after attending your session at Gamification Europe?
I hope to take people on a journey with me through things that I have experienced and what I have learned along the way. With luck, they will be able to avoid the same mistakes in the future.
4) What other session of Gamification Europe are you excited about and want to attend?
I am very excited to hear Marigo talk, I absolutely love her research and approach to gamification. I also always look forward to hearing An speak. To be honest, I am just excited to see people that I consider friends and family in what is a small, close knit industry. It is always interesting, educational and fun 😊
Speaker profile: https://gamification-europe.com/speaker/andrzej-marczewski/