In a time of serious change and serious challenges, is gamification still relevant in serious contexts? We’d argue, yes – we face a greater need for engaging, retaining, and motivating people than ever before across a whole host of sectors, and nowhere is this more evident and possible perhaps than with consumers, retail and loyalty.

From nurturing value and trust, to creating inviting, entertaining customer journeys, join Andrzej’s talk on taking loyalty to the next level, focussing on people centric experiences and how gamification has a role to play in achieving serious business objectives. He’ll build on an amazing client case study on managing and enhancing a 24million strong loyalty programme for a global fashion retailer, and then step through three ways game-design can empower customer engagement and loyalty of the future.

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