Andrzej Marczewski

Marketing & Customer Loyalty

PLAYING TO WIN: GAME THINKING FOR IMPROVED CUSTOMER PARTICIPATION, LOYALTY & ENGAGEMENT

THURSDAY 26th NOVEMBER

11:05 – 11:30

Talk description

In a time of serious change and serious challenges, is gamification still relevant in serious contexts? We’d argue, yes – we face a greater need for engaging, retaining, and motivating people than ever before across a whole host of sectors, and nowhere is this more evident and possible perhaps than with consumers, retail and loyalty.

From nurturing value and trust, to creating inviting, entertaining customer journeys, join Andrzej’s talk on taking loyalty to the next level, focussing on people centric experiences and how gamification has a role to play in achieving serious business objectives. He’ll build on an amazing client case study on managing and enhancing a 24million strong loyalty programme for a global fashion retailer, and then step through three ways game-design can empower customer engagement and loyalty of the future.

Thanks to our day sponsor

About Andrzej Marczewski

Andrzej Marczewski is a Gamification Solution Designer and Consultant at Motivait. He is recognised as a world expert in gamification, with a particular interest in mechanics, motivation and user types.

He has contributed to multiple research papers, books and events and is the author of Even Ninja Monkeys Like to Play.

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