James Vos

Health & Wellness

THE DISCOVERY VITALITY STORY: HOW A FINANCIAL SERVICES COMPANY IS ADDING YEARS TO ITS CUSTOMERS LIVES

TUESDAY 24th NOVEMBER

11:05 – 11:30

For Discovery, the key to building a profitable and sustainable business is to motivate our customers to behave in ways that are good for them, and good for society. This is why the Vitality programme exists: to motivate effective health behavior change. The Vitality model has since been extended to help our customers become safer drivers and better manage their money.

The Vitality story is about how a simple idea that originated at the Southern tip of Africa has evolved into a programme that covers over 20 million people across 25 countries. Discussion topics include:

  • What is the Vitality programme and how does it work?
  • What are the motivation drivers behind Vitality?
  • From tracking customer engagement over a year to weekly goals – the power of immediate feedback and instant gratification
  • The role of incentives and product integration
  • What the data says: does Vitality really work?

Thanks to our day sponsor

Gamification Europe

About James Vos

I’m the head of product management at Discovery Vitality and am responsible for taking new behaviour change initiatives from conceptualisation through to implementation. I’m been with Discovery for over 13 years and while my main focus is product innovation in the South African market, I was involved in the expansion of Vitality to the Asian and Australian markets. I’m also a trustee of the Discovery Fund, which is responsible for much of Discovery’s social responsibility funding and am passionate about helping Discovery make a positive difference in the lives of South Africans.

I hold a Masters degree in Philosophy and my main area of research was on understanding human motivation and decision making.

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