Tim Robertson

Marketing & Customer Loyalty

GAMIFYING WATER SAVING:
THE STORY SO FAR

THURSDAY 26th NOVEMBER

14:00 – 14:15

Talk description

Save Water Save Money has been on an amazing digital journey to support Water Utilities around the world, helping millions of customers use less water at home.

We’re now revolutionising the way Water Utilities engage and interact with their customers, by enabling their customers to become individually involved with their water use.

We've embarked on a journey of applying gamification mechanics to encourage water saving. The initial results show aspects of the site are working well, but the data is telling us we have some way to go.

Thanks to our day sponsor

About Tim Robertson

My background is direct marketing (nothing to do with online), having worked in the 90s for various London-based agencies, mostly promoting financial services. Following a career break during which time I volunteered as a Park Ranger in the US (which taught me the value of water), I set up Save Water Save Money

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