Interview with Gamification Europe Speaker Ercan Altug Yilmaz

1) When and how did you first hear about gamification?

Actually when I was working my old company I always hear about gamification and people were showing me examples more likely to serious games. But when i hear firstly for a youth people’s loyalty project with smart badges which can trade and upgrade, and also social rewards ext. i feel ‘this is awesome’ and very excited to hear more. Then I met some gamification expert and start to write a book about gamification in Turkish then my journey has begun. And it still goes very excited!

2) Why and when did you decide that you want to use gamification?

People love playing, even they thing they don’t. It’s a magical way to engage people for a behaviour, and very interesting even it’s designed at poor level like with Point Bagdes,Leaderboard kind of it’s works for a short time. I want to make design more depth with stories,challenges, status ext. Whatever the technology is like VR,AR,IOT,robots,drones when it is focus on human they need to gamify it. Look at examples you will see.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

Gamifying of a process starts with why? Business targets are very important and it’s not have to focus on fun too much. Also gamification is based on motivation so every person’s motivation is different and it also change with time. You cannot say one person motivation is always same for a behaviour. So we need very smart loops and create a addiction to make it a positive habbit. We can earn very easily some bad habbit with somehow, also we can use this ability to win positive habbits with gamification too.

4) What other session of Gamification Europe are you excited about and want to attend?

I guess when I look to programme pretty all of it. As I see some of them about how to not implement gamification and sharing experience is always what I like so “Game mechanics SUCK without narrative from Melinda,  Death by Badges from Alberto , How NOT to run a gamified classroom from Bernado, My journey struggles and learnings in gamification from Jasmin “ sounds very interesting. Also it will be pleasure to listen again gurus like Andrzej,Pete,Joris and Michael Wu to learn how much the rabbit hole of gamification all over again! Everytime I talk with these kind of experience guys I enlightened, so cant wait for it see ya soon!

Speaker profile: https://gamification-europe.com/speaker/ercan-altug-yilmaz/

Interview with Gamification Europe Speaker Sylvester Arnab

1) When and how did you first hear about gamification?

I started working on game-based research and innovation in 2009, which included Serious Games and Game-Based Learning (GBL). I first encountered the term ‘Gamification’ in 2010 during one of the project workshops carried out under the EU Framework 7 Games and Learning Alliance – a network of 31 institutions involved in serious games research.

2) Why and when did you decide that you want to use gamification?

I believe in the power of gameful and playful approaches in engaging individuals with beneficial and purposeful activities. Gamification as a tool is very useful for informing experiences that we would like to create for our target groups. I started to emphasise on gamification in 2013, when we were setting up a new lab for exploring disruptive technologies and methodologies within the context of teaching and learning. But essentially, I am an advocate for gameful and playful methodologies.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

Gamification is not a single solution to solving real problems. Gamification as a design tool, framework and best practice should not be restricted by one technology. A hybrid approach for combining digital and analogue interventions could prove to be highly effective and could lead to a more rounded solution. The talk will also imply crossovers between different game-based approaches based on a pragmatic and holistic perspective when it comes to needs-driven design.

4) What other session of Gamification Europe are you excited about and want to attend?

Looking forward to the different sessions on both days, especially the sessions on The 8 Archetypes of Gamification Failure, Escape Rooms, The power of play in Higher Education and Theory vs. Practice in Implementing Successful Gamification.

Speaker profile: https://gamification-europe.com/speaker/sylvester-arnab/

Interview with Gamification Europe Speaker Dominique Mangiatordi

1) When and how did you first hear about gamification?

20 years ago, when I was organizing ‘Messaging Parties’ in different night clubs in Belgium. Those were dating parties where the most popular and the most appreciated attendees were displayed on a leaderboard, above the dance floor. The term we used at that time was “Playdating”, but I think you will agree that we were close to gamification.

2) Why and when did you decide that you want to use gamification?

Once again: 20 years ago. And I never stopped since. I used gamification with kids when we created KidCity, a virtual city for kids between 6 and 12 years where they can learn while playing. KidCity became the most visited website by this age group in Belgium. Then I founded Globule Bleu, a digital agency specialized in e-Marketing and Advertainment, which clearly relates to gamification. Finally, I decided that gamification will become my full-time job, and I created ØPP, a gamification startup studio. I also teach gamification in Brussels University and in the Design School of Aix-en-Provence.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

I’ll give a transparent feedback on 8 months of prototyping a cooperative objective management solution, based on gamification. Our solution, Happyformance, was tested and implemented by large companies like Engie, Société Générale, ALD or Thalys. Hundred of users gave us precious feedbacks and helped us to build a new version, that corrects mistakes and misunderstanding about cooperation at work. I will explain the concept of motivation synchronicity that is the key element when it comes to cooperative games and gamification at work.

4) What other session of Gamification Europe are you excited about and want to attend?

I am really looking forward to hearing Professor Karem Cham ‘Bankrupting Gamification – When a Method Becomes Mythologised’.

Speaker profile: https://gamification-europe.com/speaker/dominique-mangiatordi/

 

Interview with Gamification Europe Speaker Will-Stuart Jones

1) When and how did you first hear about gamification?

I first became aware of gamification when I learned that two former colleagues – David Eldridge and Mike Talbot – had formed a company (3radical) that was using gamification to drive engagement with consumers. Given David and Mike had successfully built and sold a previous marketing technology company (Alterian) I was intrigued about this apparent change in direction!

2) Why and when did you decide that you want to use gamification?

Some months on I got a call out of the blue asking if I’d be interested in joining the company. Having become disillusioned with traditional marketing techniques and technologies I jumped at the opportunity of entering a new and exciting arena!

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

My session entitled ‘The Importance of Chance and the Pitfalls of Choice’. In this session I will be revealing the insights we have uncovered over the last three years as 3radical has grown from a gamification start-up to an established vendor working with the likes of Matalan, Zizzi and EOn.

During the session I will illustrate how the use of choice and chance can dramatically impact the success of gamified consumer engagement. The session will therefore be a ‘must attend’ session for anyone considering the use of gamification

4) What other session of Gamification Europe are you excited about and want to attend?

Pedro’s talk on ‘The Good, the bad and the ugly’ as we are increasingly seeing clients ask us to apply our techniques to employee engagement, so it will be interesting to compare notes!

Speaker profile: https://gamification-europe.com/speaker/will-stuart-jones/

Interview with Gamification Europe Speaker Pedro Crespo

1) When and how did you first hear about gamification?

In 2014 talking with a colleague on how to engage more our people. We came to the conclusion that we were already using some game design mechanics (mainly level 1) but we lacked structure.

2) Why and when did you decide that you want to use gamification?

In 2015 in our trainee 2 week induction program. That was our first successful implementation. Previous to that we had some shots but not really successful ones.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

The advantages of running a pilot project and not being afraid of failure. It’s a pilot, if it doesn’t work change it. We had a huge pilot during 1 and a half years with our new feedback system and with almost no investment in technology. It’s difficult but possible.

4) What other session of Gamification Europe are you excited about and want to attend?

I’m very curious to listen to “The 8 Archetypes of Gamification Failure” from Dr. Marigo Raftopoulos.

Speaker profile: https://gamification-europe.com/speaker/pedro-crespo/

Interview with Gamification Europe Speaker Jeff Gomez

1) When and how did you first hear about gamification?

I try to devote at least a day a month to teaching and try to keep up on developments in education. In 2008, I learned that game designer Katie Salen had become the Executive Director of the Institute of Play, which promoted games as a learning tool. At the time, they were integrating something they called gamification into some projects in a school in my neighbourhood in Manhattan called Quest to Learn. I got to see it in action and appreciated how effective it was, but I didn’t realize gamification would catch on across different industry spaces the way it would.
2) Why and when did you decide that you want to use gamification?

While working on the Halo videogame franchise for 343 Studios at Microsoft, part of Starlight Runner’s job was to help the publisher get fans excited about the storylines and lore of the Halo universe. We wanted them to seek out the novels and comics, and to become more involved with characters like Master Chief and Cortana. We noticed that Halo players loved earning “trophies” for various achievements in multiplayer, and started wondering whether similar incentives could be used to get players to start digging through the lore. In essence, we started recommending ways for 343 to gamify players into becoming fans of the story world. Some of those ways were integrated into Halo Waypoint, a hub for Halo players on Xbox Live, and it worked!

3) What is the main takeaway someone will take after attending your session The Hero’s Journey is No Longer Serving Us at Gamification Europe?

Gamification goes hand in hand with story, but right now across the world the nature of story is changing. We are no longer as interested in going through the motions of the standard hero’s journey. Story has become porous, interactive. We have more of a say in how story unfolds. We are more interested in what role we play in the story and how we can share our thoughts and experiences with it.

That really changes everything, and we’re seeing the results in how consumers are impacting brands, even how whole populations are impacting social and political issues. By understanding this new modality of narrative, which I call Collective Journey, we can super-energize our gamification programs, making them more dynamic and shareable. Gamification is capable of moulding behaviour, but story makes it permanent.

4) What other session of Gamification Europe are you excited about and want to attend?

I’m going to check out Game Mechanics SUCK Without Narrative by Melinda Jacobs on Tuesday, November 28, because I think that’s a pretty bold statement and I want to see how she defends it. And I’ll be attending Designing a Superwoman’s Journey by Sabrina Bruehwiler, because issues around gender and diversity are a growing concern for young people around the world.

Jeff Gomez Speaker Profile: https://gamification-europe.com/speaker/jeff-gomez/

Interview with Gamification Europe Speaker Toby Beresford

1) When and how did you first hear about gamification?

I first came across the phrase during Seth Priebatsch’s SXSW 2011 keynote – the game layer at the top of the world. As a social game designer at the time, I was instantly hooked!

2) Why and when did you decide that you want to use gamification?

I was working on a behavioural economics and social media consultancy Nudge at the time but I felt there was a product offering around gamification to be designed and sold online. That led me to create my first gamification startup around task gamification (Pailz) which didn’t get any traction at all. However that led onto another called “Leaderboarded” which was an instant success and was the basis for the generalised scorecard platform we offer today with “rise.global”.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

Gamification isn’t magic, it’s a business tool that every business can and should be using.

4) What other session of Gamification Europe are you excited about and want to attend?

Really looking forward to the networking sessions – for me having the chance to meet face to face with the real gamification gurus offers me the most greatest excitement – after all, iron sharpens iron!

Toby Beresford speaker profile: https://gamification-europe.com/speaker/toby-beresford/

Interview with Gamification Europe Speaker Alex Chalkias

1) When and how did you first hear about gamification?

The first time I heard about the term, was during our initiating meetings on our Ready4Tomorrow project. When I answered a call for interest for game enthusiasts, game designers and creative people to run a competence development project, I couldn’t have known what would follow. A few of our colleagues knew about gamification, and introduced us to it by providing insights and useful links. During project planning, we started familiarizing ourselves with it. 10 months after, when we finished the first phase, I was so fascinated by it, I read most of Yu Kai Chou’s blog within a few weeks, got the Octalysis Level 1 certification, and started Greek Gamification Network with a friend.

2) Why and when did you decide that you want to use gamification?

Initially, I just wanted to use my game design background to create a game that would help people learn in a more fun way. After I had scratched the surface of what gamification was, I understood that by better defining what we wanted our players to do inside the game, figuring out the mechanics for it and creating engagement loops could be implemented in a much more methodical and sophisticated way. The more I learned on gamification and studied use cases, the more I knew this was the way to get better results in terms of engaging people in our project.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

I wish to share my experience, my 2-year journey inside the world of gamification, and to present what I think is a really good case study of Enterprise Gamification, in a large company such as Nokia. I want gamification professionals to understand what worked for us based on our workplace environment and think what they would have done better. I want gamification enthusiasts to be inspired to undertake a gamification project on their own, by providing insights on how to get started.

4) What other session of Gamification Europe are you excited about and want to attend?

I am really excited about Dr Marigo Raftopoulos session! I have been familiar with her work for quite some time now, and I think we share a common passion on Enterprise gamification. I also really like reading about gamification from an academic point of view, so I believe her speech could further inspire me. Finally, I fully agree that we should embrace our failures in order to improve, so I consider this session a must!

Alex Chalkias speaker profile: https://gamification-europe.com/speaker/alex-chalkias/

Interview with Gamification Europe Speaker Bernardo Letayf

1) When and how did you first hear about gamification?

I was teaching my second semester at the American School Foundation and one of my students came to me and said: “I know how to fix education. Gamification”

This was back in February 2010. That moment changed my life FOREVER. I started by watching a short video by Extra Credits, followed by the 40 minute DICE talk by Jesse Schell, followed by buying Reality is broken, followed by Gamification by design, For the win and Kevin Werbach’s Coursera course…. All in around three months…

2) Why and when did you decide that you want to use gamification?

During the Extra Credits video. I’ve always wanted to turn my life into some sort of RPG where instead of thinking yourself as unable, you consider you are at level 1 in that discipline. So i said, this is it. No more Web designer, let’s use all I know to make this happen. So I started developing a system in PAPER for my classes.. nothing fancy just assigning points to everyone in a million different ways. Suddenly I had something that needed calculation… so Excel comes in… then I need a repository for my players’ work, WordPress enters… and so EVERYTHING starts moving towards building a system that will let me run my gamified classes as smooth as possibl with as many mechanics as I can think of.

The main reason I took it to the schools?
Easy. I don’t like grades one bit. So I figured out a way to get the grades out of the equation and have the players focus on learning. When a player doesn’t have to study for a grade but for the knowledge and the problem solving and the narrative, it feels like education should. Natural.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

I will show my to NOT-DO list on a gamified classroom. In my experience I passed very hard times when trying to fix the system into what I had on my latest semesters. It was horrible at times and I know that the teachers out there might be having similar issues.

What I found out is that the hardest part isn’t actually the system. It’s the resistance from the kids that don’t know what to do when there is no grade involved. On a second level comes the content. The system will follow the content as long as you use a narrative to hold it together.

Basically people will get a series of tried and tested steps to make sure all players have fun and focus on learning

4) What other session of Gamification Europe are you excited about and want to attend?

WOW! I’d say pretty much all of them have me really hyped. But if you insist, here is a list in order of preference (of my top 5)

5) Don’t just use gamification, think hybrid solutions – Sylvester Arnab
4) Gamification works because of science – Ercan Altug
3) Lessons From the Front Line – Andzrej Marcsewski
2) Game mechanics SUCK without narrative – Melinda Jacobs
1) Theory vs. Practice in Implementing Successful Gamification – Michael Wu

I think Michael Wu has one of the best approaches in the gamification industry and it’s been a while since I last heard of him. I also love Melinda’s energy and straight-forwardness.

Bernardo Letayf’s speaker profile: https://gamification-europe.com/speaker/bernado-letayf/

Interview with Gamification Europe Speaker An Coppens

1) When and how did you first hear about gamification?

In 2007. To be honest I don’t remember. It could have been a talk from Gabe or Mario, but not sure to be honest.

2) Why and when did you decide that you wanted to use gamification?

My reason was that I finally had a word for the things I had been doing in learning and change management for over 10 years at that point and I also felt looking at the group of people then in the industry, that there was a big need for women to enter the mix, because what I saw were young mainly white males. I also knew from my experience that gamification worked for me, so making it work for others seemed like a natural next challenge.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

Insights into First Attempts in Learning aka FAILs and how this is a powerful game element to build into your designs.

I hope to challenge some of the design thinking and methods for working on learning gamification design

Raise some ideas about future technology such as block chain and artificial intelligence

And then some war stories about working with clients and platform providers

4) What other session of Gamification Europe are you excited about and want to attend?

Marigo’s and Dr Wu both of those continue to impress with data science based approaches, which is key for the industry to be taken seriously and our work to be validated.

An Coppen’s speaker profile: https://gamification-europe.com/speaker/an-coppens/