Tuesday 28th November 2017 Seminars

9:00 am - 9:45 am

Registration Open

9:45 am - 10:00 am

Welcome by the Chair

10:00 am - 11:00 am

The Hero’s Journey is no longer serving us

Marketers and developers have all been hearing about the power of story to motivate users, but drop-off in box office and TV ratings are signaling a growing disenchantment with standard storytelling tropes. Are we tiring of simple, linear stories that feature male characters, where might makes right? How is the rise of nonlinear, participative narrative impacting our work? In this exclusive talk, Jeff Gomez, one of the world’s most renowned experts on story, unveils a new model of storytelling, which he calls Collective Journey. An evolution of the Campbellian Hero’s Journey model, Gomez claims this new modality explains the seismic changes that have been sweeping the world, from BREXIT to Trump. He also says that those who master Collective Journey storytelling will have the ability to supercharge their user-base, inspiring intense loyalty, shareability, and communal activation. Gomez will specify some of the surprising ways this new model applies to gamification.

11:00 am - 11:30 am

Networking Coffee Break

11:30 am - 11:50 am

How to empower an international sales team with octalysis gamification

Worldwide, only 13% of employees are “engaged” with their work. In comparison, 24% of the workforce are categorized as “Actively Disengaged”.  In the last decade these numbers have not changed.
To tackle this Crisis of Engagement, workplace innovation has focused mainly on creating function focused solutions and one-off engagement projects that were often designed with a focus on extrinsic rewards. The impact of most of these activities have been rather short lived.
The Octalysis Gamification Framework provides the foundation for a much needed innovative workplace design. We have created a successful approach that, when fully integrated in the company workflow, generates much increased workplace engagement. Happier workers, people, mothers and fathers, are the result, leading to happier families and societies.
Join me to find out how we accomplished this in a large international consumer goods company: happier staff, satisfied clients, more productivity, more profit.

11:50 am - 12:10 pm

Game mechanics SUCK without narrative

We use “game mechanics” as a short-hand to talk about the design patterns games often use to create amazing engagement. But, too many people look at these mechanics as individual mechanisms that are independent generators and drivers of action, engagement, and value creation. In reality, they’re anything but independent. Mechanics create engagement when they work together to create a coherent system that makes a narrative move from static to interactive, that makes it explorable and responsive. I’ll show you how to approach designing such a system, that facilitates interaction between a user (your hero) and fictional or non-fiction narratives, and how the power of those mechanics you use is drawn from their relationship to the narrative itself.

12:10 pm - 12:30 pm

Gamified Social Media Performance Coaching at the UN

Gamified Social Media Performance Coaching at the UN
Engaging senior influencers to change behaviour via an online gamification program is fraught with difficulty. In March 2015 Toby Beresford successfully engaged the head honchos at the United Nations into the UN Social 500. He did this by leveraging 3 years of online gamification experience. Getting it wrong is often the precursor to getting it right. In this session he shares the learnings he's picked up so you don't have to suffer the same mistakes!

12:30 pm - 12:40 pm

Strategic use of Gamification in a Technology Startup R&D

There is a great potential for the use of gamification in disruptive and novel technology product development. In particular, this applies to early stage technology companies that are still in working on their product strategy.

However, convincing technology startups to use gamification is not a straightforward task as they often  are ‘too busy’ with their current tasks and very focussed on delivering a new product into the market place.

In this talk examples of value adding approaches taken with early stage technology startups will be presented.

12:40 pm - 2:00 pm

Networking lunch

2:00 pm - 3:30 pm

How to design your gamification project

In this workshop, Sabrina Bruehwiler and Vasilis Gkogkidis will help you design a gamification project to solve a problem of your choice. Participants will be organised in teams and will go through the following steps:

What do you want to do with gamification?

  • Participants will choose a problem they want to solve with gamification and set a clear goal on what they want to achieve.
  • Brainstorming
  • We explore what we need to keep in mind when designing for gamification. What are the elements we need to think about when we try and create a gamification solution
  • Prototyping
  • Participants will get hands on and make a prototype.
  • Play Testing
  • Teams will be trying each other’s solutions. Feedback will be given on the ideas so everyone can improve their projects.

Workshop Outline:

  1. What do you want to do with gamification?
  2. Gamification case studies - inspiration
  3. Brainstorming
  4. Prototyping
  5. Play testing

2:00 pm - 3:30 pm

The Escape Room

In the 1.5 hour workshop ‘The Escape Room’, you will:
Experience ’The Escape Room’; a simple pop-up Escape Room made for Gamification Europe.
Learn why, how & for whom you can use (pop-up) Escape Rooms for your organization.

3:30 pm - 4:00 pm

Networking Coffee Break

4:00 pm - 4:20 pm

Don’t just use gamification, think hybrid solutions

It is essential for us not to be entirely driven by specific technologies. Designing experiences around a specific challenge that we wish to address should be more holistic and pragmatic. Gamification is a very useful tool for informing such design process. This talk will look at gamification as a hybrid approach, which emphasises on digital and physical contexts, game-inspired design thinking as a playful process for innovation and a look into the impact of connected and smart environments that could transform ordinary spaces into playful environments. This talk will specifically focus on educational experiences.

4:00 pm - 4:20 pm

The good, the bad & the ugly

What went wrong, what changed along the way. What lessons learned made a change in the final product and in what way the pilots were affected.

A 15 minute talk over a paradigm-shifting breakthrough that brings transparency, accountability and real time peer to peer feedback to the front of corporate life.

The story of an alliance forged against performance appraisals, promotions and lack of recognition. Meet NOVA, the groundbreaking solution for self-improvement based on a gamification concept with people at its heart. Get to know the ways of the Pilot project. Why and how.

4:20 pm - 4:40 pm

Employee engagement experience with Gamification

Gamification has been one the most successful strategies for employee engagement using digital and non digital design.

In this speech we will see how different companies from Startups to Fortune companies were able to use it effectively to boost employee engagement, and some critical lessons learned.

4:20 pm - 4:40 pm

Ready4Tomorrow: A gamified 5G learning project from Nokia Athens

Nokia's vision for 2020 is one of a connected world, where 5G Networks, make our lives better and easier. To get there, the company needed to instruct her employees on 5G technologies first. In Nokia Athens, a gamification project was launched, engaging 300 engineers in a game were learning and creation of learning was the main focus. These people are now Ready4Tomorrow.

4:40 pm - 5:00 pm

Designing to FAIL – First Attempts In Learning

With experience in gamification design you will already know that PBL’s are dead as the one size fits all solution for learning. The big question is should you innovate instead?

With my experience of over 15 years in commercial practise with some of the world’s biggest brands, I will address the following

  • How most learning gamification frameworks missed a trick
  • Designing your methods to avoid madness
  • Artificial intelligence is it friend or foe?
  • Block chain technology opportunity or dead-end?
  • Picking your battles wisely is as important in games as with clients and suppliers

  • An Coppens Chief Game Changer - Gamification Nation Ltd
4:40 pm - 5:00 pm

Playing to win in the large $10m to $100m+ Digital Transformation deals

The Digital transformation market hit $37.4b in 2016 and overtook traditional IT and BPO outsourcing by over 25%. Both Agencies and Service Integrators are buying each other out to stay relevant with their clients. Examples include Publicis buying out Sapient Nitro and Accenture Digital buying out Fjord & Karmarama. While this is happening at large scale, clients are also directly involved with innovative start-ups who are disrupting the traditional value chain by creating unique propositions that the big players fail to deliver.

How can you be part of this game and deliver not just a one-off "WOW" moment to your client but be part of their transformation journey?

Mac will share his experiences on what works and what does not including how to find the right opportunities to get to work with clients from $100m+ size businesses to large global $100b+ corporates.

5:00 pm - 6:00 pm

Networking drinks

6:00 pm - 10:00 pm

Networking and Awards Dinner

The Awards dinner will be held at the British Airways i360. Enjoy a delicious 3 course meal and wine, while discovering who will be the prestigious winners of the inaugural Gamification Europe Awards!