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Pau Yànez Vilanova

Pau is an entrepreneur with more than 10 years of experience in the creation, management and marketing of interactive digital products in the industry of Gamification and Serious Games. Since 2012 Pau has founded several companies such as PlayVisit, Geomotion Games and City Nostra in which geolocation and gamification allow to live and create memorable playful real-life experiences.

How to get from Research and Development to the Market: The PlayVisit Case Study

PlayVisit is a powerful authoring tool to create gaming experiences in the real world, through the use of geolocation technologies, which has been created based on the BEACONING R+D+I project. Pau Yànez will tell us about the PlayVisit project, the scientific framework behind the project and how it is disrupting the education and tourism markets.