The 8 Archetypes of Gamification Failure

Time: 10:00 am - 10:40 am

Date: Wednesday 29th November 2017

Theatre: Room 1


Every gamification designer will have had as many failures as epic wins. In this talk Marigo will present a discussion on the eight most common types of failure ‘archetypes’ that she has experienced first hand, such as the Orphan, the Academic, the Pigs Might Fly, and the Vendor from Hell. Marigo will also present some tips on how manage these situations in your future projects. This talk is based on a chapter in Marigo’s upcoming book, How Organisation’s Play, and it will the first time that is presented here at Gamification Europe.


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