Seminar

The Importance of Choice and the Pitfalls of Chance

Time: 4:00 pm - 4:20 pm

Date: Wednesday 29th November 2017

Theatre: Room 1

Synopsis

In his talk – The Importance of Choice and the Pitfalls of Chance – Will will summarise the key learnings from the various projects 3radical have executed, distilling a number of ‘best practices’ that brands should consider if they are looking to gamify their marketing activities.
In particular he will illustrate how using choice can lead to dramatic increases in consumer engagement, with a direct link to the bottom line, but that the use chance can be a double-edged sword!

Speakers

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