Strategic use of Gamification in a Technology Startup R&D

Time: 12:30 pm - 12:40 pm

Date: Tuesday 28th November 2017

Theatre: Room 1


There is a great potential for the use of gamification in disruptive and novel technology product development. In particular, this applies to early stage technology companies that are still in working on their product strategy.

However, convincing technology startups to use gamification is not a straightforward task as they often  are ‘too busy’ with their current tasks and very focussed on delivering a new product into the market place.

In this talk examples of value adding approaches taken with early stage technology startups will be presented.


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