Track 1 - Digital Transformation Seminars

Digital transformation

2:00 pm - 3:30 pm

How to design your gamification project

In this workshop, Sabrina Bruehwiler and Vasilis Gkogkidis will help you design a gamification project to solve a problem of your choice. Participants will be organised in teams and will go through the following steps:

What do you want to do with gamification?

  • Participants will choose a problem they want to solve with gamification and set a clear goal on what they want to achieve.
  • Brainstorming
  • We explore what we need to keep in mind when designing for gamification. What are the elements we need to think about when we try and create a gamification solution
  • Prototyping
  • Participants will get hands on and make a prototype.
  • Play Testing
  • Teams will be trying each other’s solutions. Feedback will be given on the ideas so everyone can improve their projects.

Workshop Outline:

  1. What do you want to do with gamification?
  2. Gamification case studies - inspiration
  3. Brainstorming
  4. Prototyping
  5. Play testing

2:00 pm - 3:30 pm

The Escape Room

In the 1.5 hour workshop ‘The Escape Room’, you will:
Experience ’The Escape Room’; a simple pop-up Escape Room made for Gamification Europe.
Learn why, how & for whom you can use (pop-up) Escape Rooms for your organization.

4:00 pm - 4:20 pm

The good, the bad & the ugly

What went wrong, what changed along the way. What lessons learned made a change in the final product and in what way the pilots were affected.

A 15 minute talk over a paradigm-shifting breakthrough that brings transparency, accountability and real time peer to peer feedback to the front of corporate life.

The story of an alliance forged against performance appraisals, promotions and lack of recognition. Meet NOVA, the groundbreaking solution for self-improvement based on a gamification concept with people at its heart. Get to know the ways of the Pilot project. Why and how.

4:20 pm - 4:40 pm

Employee engagement experience with Gamification

Gamification has been one the most successful strategies for employee engagement using digital and non digital design.

In this speech we will see how different companies from Startups to Fortune companies were able to use it effectively to boost employee engagement, and some critical lessons learned.

4:40 pm - 5:00 pm

Playing to win in the large $10m to $100m+ Digital Transformation deals

The Digital transformation market hit $37.4b in 2016 and overtook traditional IT and BPO outsourcing by over 25%. Both Agencies and Service Integrators are buying each other out to stay relevant with their clients. Examples include Publicis buying out Sapient Nitro and Accenture Digital buying out Fjord & Karmarama. While this is happening at large scale, clients are also directly involved with innovative start-ups who are disrupting the traditional value chain by creating unique propositions that the big players fail to deliver.

How can you be part of this game and deliver not just a one-off "WOW" moment to your client but be part of their transformation journey?

Mac will share his experiences on what works and what does not including how to find the right opportunities to get to work with clients from $100m+ size businesses to large global $100b+ corporates.