Track 1 - Employee Engagement Seminars

employee engagement

2:00 pm - 3:30 pm

Theory vs. Practice in Implementing Successful Gamification

In 2011, Gartner’s identified gamification as an emergent technology in its Hype Cycle report. Yet, the very next year, Gartner published another report stating that “80% of the currently gamified application will fail due to poor design.” In theory, gamification is very simple at the conceptual level. And there is no shortage of easy-to-use tools that can give points, award badges, display leaderboards, run contests, create missions, or technologies that leverage other game mechanics. In practice, however, gamification is very difficult to get right at the implementation level.

This abridged workshop will present several tenets of successful gamification that guard against some of the most commonly overlooked pitfalls when implementing gamification. We will examine them thoroughly to understand why they are important and how they will impact your gamification initiatives. After the presentation of each tenet, the attendees will have the opportunity to apply that tenet to a real problem of their choice. Upon completing this hands-on application exercise, the attendees will rotate to report their solution and finding to the entire group. Subsequently, we will host a facilitated discussion focusing on improving upon the team’s finding while addressing any challenges or unanswered questions that might arise.

4:00 pm - 4:20 pm

The Importance of Choice and the Pitfalls of Chance

In his talk - The Importance of Choice and the Pitfalls of Chance - Will will summarise the key learnings from the various projects 3radical have executed, distilling a number of ‘best practices’ that brands should consider if they are looking to gamify their marketing activities.
In particular he will illustrate how using choice can lead to dramatic increases in consumer engagement, with a direct link to the bottom line, but that the use chance can be a double-edged sword!

4:20 pm - 4:40 pm

Death by badges: how superficial gamification turned my project into something else

When gamification came into Rob's world, he was dipping his toes into creating engaging interactive materials for a business school, but decided to go all in with gamification on that. This talk will discuss how badges helped realize that just stamping points, badges or leaderboards doesn't make gamification relevant and how this a-ha moment lead to where he is now.

4:40 pm - 5:00 pm

My journey, struggles and learnings in gamification

As the brand-new Gamification Chapter Lead in a big IT-Consulting Company, which is dealing with most of the fortune 500 companies in the world – it is not always easy building up a new Chapter in an always changing environment.

I want to tell you about my journey, what it takes to build up such a capability, where I struggled and still struggle. What the business demands? What was my and our learnings by now? What I observed in terms of Gamification, shaping offers and deals, combining business, consulting, delivery and supervision? – And as well in what it means, to build something with purpose, in what people want to believe in. I am still in day one!