2020 Ben Wilkins

What can you do to motivate your audience to do more exercise? What about when half of them are between 59-89 years old? What happens when badges don't work! Could humour, emotion and teamwork be the answer instead?

Hear how Good Boost deliver AI-powered exercise-rehabilitation apps that implement the principles of gamification theory. Building upon patient insight, and with 2 years of co-design, they are exploring how introducing ‘meme culture’ to a less traditional audience can motivate users to new maxed out exercise levels.

Arthritis is a term used to describe a collection of joint conditions associated with pain and stiffness. Arthritic conditions are some of a group of conditions that affect muscles, bones and joints collectively called musculoskeletal disorders (MSKDs). MSKDs affect 18.8 million people in the UK, accounting for 30% of GP appointments and cost the NHS £5b a year to treat and manage. Globally, MSK conditions affect around 1.2 billion people and are the primary cause of disability on the planet with an annual health bill of $100b+. The wealth of published research illustrates that exercise is one of the most clinically and cost-effective interventions for many MSKDs. Yet the numbers accessing and maintaining exercise programs remain low.

Thanks to our day sponsor