If you work in health behavior change, you have probably seen the pattern: an app teaches people what they “should” do, and then… nothing changes. Users drop off. Habits stay ...
If you work in gamification, you know the pressure: clients want engagement, but they really want results they can measure. Luis Alberto Del Castillo has been in your shoes. He’s ...
At Gamification Europe, we often hear about frameworks, mechanics, and metrics. But every so often, a talk cuts through all of that and brings us back to the core of ...
If you’ve ever run a gamified campaign or an internal engagement program, you’ve likely faced the “Reward Budget Dilemma.” You want to motivate your players—be they employees, customers, or students—so ...
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