The Schedule
- Tuesday 28
- wednesday 29
09:00 - 09:45 Registration
09:45 - 10:00 Welcome by the chair
10:00 - 11:00 The Hero’s Journey is no longer serving us
In this exclusive talk, Jeff Gomez, unveils a new model of storytelling, which he calls Collective Journey. He also says that those who master Collective Journey storytelling will have the ability to supercharge their user-base, inspiring intense loyalty, share-ability, and communal activation.
11:00 - 11:30 Coffee Break
11:30 - 12:00 How to empower an international sales team with octalysis gamification
The Octalysis Gamification Framework provides the foundation for a much needed innovative workplace design. We have created a successful approach that, when fully integrated in the company workflow, generates much increased workplace engagement. Join me to find out how we accomplished this in a large international consumer goods company: happier staff, satisfied clients, more productivity, more profit.
12:00 - 12:30 Gamified Social Media Performance Coaching at the UN
Engaging senior influencers to change behaviour via an online gamification program is fraught with difficulty. In March 2015 Toby Beresford successfully engaged the head honchos at the United Nations into the UN Social 500. In this session he shares the learnings he’s picked up so you don’t have to suffer the same mistakes!
12:30 - 13:00 Strategic use of Gamification in a Technology Startup R&D
There is a great potential for the use of gamification in disruptive and novel technology product development. In this talk examples of value adding approaches taken with early stage technology startups will be presented.
13:00 - 14:00 Lunch Break
- track 1
- track 2
14:00 - 15:30 The Escape Room
In the 1.5 hour workshop ‘The Escape Room’, you will:
Experience ’The Escape Room’; a simple pop-up Escape Room made for Gamification Europe.
Learn why, how & for whom you can use (pop-up) Escape Rooms for your organization.
15:30 - 16:00 Coffee Break
16:00 - 16:20 Don’t just use gamification, think hybrid solutions
It is essential for us not to be entirely driven by specific technologies. Designing experiences should be more holistic and pragmatic. This talk will specifically focus on educational experiences.
16:20 - 16:40 Ready4Tomorrow: A gamified 5G learning project from Nokia Athens
In Nokia Athens, a gamification project was launched, engaging 300 engineers in a game were learning and creation of learning was the main focus. These people are now Ready4Tomorrow.
16:40 - 17:00 Designing to FAIL – First Attempts In Learning
How most learning gamification frameworks missed a trick, Designing your methods to avoid madness, Artificial intelligence is it friend or foe? Block chain technology opportunity or dead-end?, Picking your battles wisely is as important in games as with clients and suppliers
14:00 - 15:30 How to design your gamification project
In this workshop, Sabrina Bruehwiler and Vasilis Gkogkidis will help you design a gamification project to solve a problem of your choice.
15:30 - 16:00 Coffee Break
16:00 - 16:20 The good, the bad & the ugly
Meet NOVA, the groundbreaking solution for self-improvement based on a gamification concept with people at its heart. Get to know the ways of the Pilot project. Why and how.
16:20 - 16:40 Employee engagement experience with Gamification
In this speech we will see how different companies from Startups to Fortune companies were able to use it effectively to boost employee engagement, and some critical lessons learned.
16:40 - 17:00 Playing to win in the large $10m to $100m+ Digital Transformation deals
Mac will share his experiences on what works and what does not including how to find the right opportunities to get to work with clients from $100m+ size businesses to large global $100b+ corporates.
09:00 - 09:45 Registration
09:45 - 10:00 Welcome by the chair
10:00 - 10:40 The 8 Archetypes of Gamification Failure
In this talk Marigo will present a discussion on the eight most common types of failure ‘archetypes’ that she has experienced first hand, such as the Orphan, the Academic, the Pigs Might Fly, and the Vendor from Hell. Marigo will also present some tips on how manage these situations in your future projects.
10:40 - 11:00 Bankrupting Gamification – When a Method Becomes Mythologised
Often, the commodification of the model, seen across for example, Design Thinking, Agile and Gamification presents the method as a recipe for success in themselves, as if the art is in the model, not its application. This risks bankrupting the practices entirely. In design, the outcomes should be better known than the methods, and the practices outstrip the rhetoric, and its marketing.
11:00 - 11:30 Coffee Break
11:30 - 11:50 Gamification works because of science
Gamification is still just a buzzword for some, while for others they’ve already implemented it with powerful effects on their business process. We’ve seen some gamification projects which have a very pretty design but have failed to engage users and others with a very ugly interface but are addictively engaging their users!
11:50 - 12:10 Designing Cooperative Gamification – The Happyformance Case Study
This talk will look at gamification as a hybrid approach, which emphasises on digital and physical contexts, game-inspired design thinking as a playful process for innovation and a look into the impact of connected and smart environments that could transform ordinary spaces into playful environments. This talk will specifically focus on educational experiences.
12:10 - 12:30 Lessons From the Front Line
Join me as I tell you a tale of woe, failure and badly planned rewards. All based on true stories, but names have been changed to protect the innocent!
12:30 - 14:00 Fly on the i360 - Lunch Break
- track 1
- track 2
14:00 - 15:30 Theory vs. Practice in Implementing Successful Gamification
This abridged workshop will present several tenets of successful gamification that guard against some of the most commonly overlooked pitfalls when implementing gamification.
15:30 - 16:00 Coffee Break
16:00 - 16:20 The Importance of Choice and the Pitfalls of Chance
In his talk – The Importance of Choice and the Pitfalls of Chance – Will will summarise the key learnings from the various projects 3radical have executed, distilling a number of ‘best practices’ that brands should consider if they are looking to gamify their marketing activities.
16:20 - 16:40 Death by badges: how superficial gamification turned my project into something else
This talk will discuss how badges helped realize that just stamping points, badges or leaderboards doesn’t make gamification relevant and how this a-ha moment lead to where he is now.
16:40 - 17:00 My journey, struggles and learnings in gamification
As the brand-new Gamification Chapter Lead in a big IT-Consulting Company, what was my and our learnings by now? What I observed in terms of Gamification, shaping offers and deals, combining business, consulting, delivery and supervision?
14:00 - 14:20 Designing a Superwoman’s Journey – Gender and Diversity in Gamification
How can I create value in my organisation by designing specifically for women?
Going through different Gamification concepts, we will explore how to empower females in our designs and its relevance in improving our products and experiences by analysing it through the Octalysis Lens.
14:20 - 14:55 Women in Gamification – Panel
We will discuss challenging stereotypes regarding female players and how to break them. We will also address how we can motivate more ladies to step into the gamification industry.
14:55 - 15:30 Cultural Differences in Gamification
We will be addressing differences in motivation between cultures and how you adapt a game to work across multiple countries.
15:30 - 16:00 Coffee Break
16:00 - 16:20 Zero-cost gamification – how can we do that?
Adam will bring some truly interesting cases and ideas about how he gamified a university class with zero cost – and how you can do it on your own.
16:20 - 16:40 How NOT to run a gamified classroom
Using gamification in the classroom is the best thing that can happen to teachers and players. After reading every book in the subject and trying every technique from other teachers around the world, this talk will uncover my findings and how I ended up developing a system for such a task.
14:00 - 14:20 The power of play in Higher Education
Shouldn’t it be obvious to see if it’s possible to teach those kids by letting them play a serious game? ProtoPlay does just that, we transformed a complete minor into a real life game called ‘ProtoPlay Tycoon’ and the first results are mind blowing. Horst Streck will tell you all about it.
