2017 Talk
Gamified Social Media Performance Coaching at the UN
Gamified Social Media Performance Coaching at the UN
Engaging senior influencers to change behaviour via an online gamification program is fraught with difficulty. In March 2015 Toby Beresford successfully engaged the head honchos at the United Nations into the UN Social 500. He did this by leveraging 3 years of online gamification experience. Getting it wrong is often the precursor to getting it right. In this session he shares the learnings he’s picked up so you don’t have to suffer the same mistakes!
2017 Talk
Gamified Social Media Performance Coaching at the UN
Gamified Social Media Performance Coaching at the UN
Engaging senior influencers to change behaviour via an online gamification program is fraught with difficulty. In March 2015 Toby Beresford successfully engaged the head honchos at the United Nations into the UN Social 500. He did this by leveraging 3 years of online gamification experience. Getting it wrong is often the precursor to getting it right. In this session he shares the learnings he’s picked up so you don’t have to suffer the same mistakes!