Customer Experience Day
24th march 2022
The Customer Experience day is designed to showcase what works in gamification of marketing and customer loyalty, to discover the latest thinking and thus lead to designing better and more effective gamification of brand experiences for customers.
Our amazing list of sessions for 2022 Customer Experience Day [Online]:
EVENT RUNS FROM 10AM TO 5PM
All times are uTC (UK time)
10.00 to 10.10
INTRO BY THE CHAIR ALBERT VAN DER MEER
Albert van der Meer
Audience Experience Consultant
A Consultant at æStranger, based in Europe, predominantly in the Netherlands and Germany. His expertise lies in storytelling, audience experience and audience engagement techniques. With these skills and knowledge, he helps businesses, educational institutions, and other corporate environments improve user, customer, and audience engagement through gameful design mechanics.
Before starting æStranger, he worked several years as a media producer, team-building facilitator and freelance filmmaker in Europe and the UK. After a successful career of helping upcoming and established businesses, business schools, as well as music and film talents, he now focuses on supporting various businesses and educational institutions and individuals, by helping craft better and more engaging experiences for their teams, clients and customers.
He is also the co-author (with Daniel Griffin) of Press Start: Using Gamification to Power-up your Marketing. The book offers straightforward advice and immediate applicability of marketing & gamification techniques. It’s aimed at business individuals, such as marketers, who wish to fully engage their customers in a positive and meaningful manner using game techniques.
11.00 to 11.30
Experiential Personalization in Gamification
Personalization, once limited to targeted offers now extends to the entire experience giving consumers choice to see content relevant to their own journey. In this talk 3radical will walk through how even with the demise of cookie based content using gamified choices we can put the consumer front and centre in their own decision making giving them the power over what data they share and the rewards they earn.
VP, Customer Success
After spending the first five years of his career working in loyalty marketing, Steve went on to develop a love of both earning and using data, turning customer insights into effective targeted campaign strategies. He has spent the last 15 years delivering both strategic consultancy and solution implementation for multiple marketing and campaign service providers across various verticals, such as financial services, automotive, gaming, and FMCG.
Steve is an instrumental contributor to 3radical’s continued growth as he accelerates progress with their Earned Data strategy and audience engagement solutions. As Vice President of Customer Success, he and his team design, deliver, and support all client implementations. through the development of repeatable best practices and standard operating procedures, putting the clients’ need at the forefront, he further drives value for clients by delivering technical insights along with business problem solving strategies and solutions.
COMFORT BREAK FROM 11.30 to 11.45
Stand up, move around, grab a coffee and a snack and come back refreshed
NETWORKING LUNCH FROM 13.00 to 14.00
Stand up, move around, grab a drink and some lunch. maybe eat your lunch while chatting with a colleague or a new friend
14.40 to 15.00
Gaming CX: Customers as Guests & Players
How we use gamification to create more game-like experiences in theme parks. We call our players, our customers, "guests". First and foremost our job is to create world-class guest experiences. In this talk we will show how other sectors can use these lessons from theme parks. Turn a Customer Experience (CX) into a game that drives engagement, loyalty & communicates the core pillars of brand.
Stephen E. Dinehart IV
Stephen E. Dinehart IV is an industry-leading game maker, screenwriter, and attraction designer working at the intersection of themed entertainment, mixed-reality and games. The original Narrative Designer, creating the position with THQ in 2006, his works range from major theme parks, immersive game-based theatrical experiences, VR/AR for location-based entertainment, mobile and AAA video games to brand development for Toyota, NBC Universal, Saatchi & Saatchi, Warner Brothers, Marvel, and Nintendo. Dinehart has worked with franchises and characters ranging from The Marvel Universe, Harry Potter, Mario, Zelda, Batman to Lord of the Rings. Recent projects include GiantLands, Evermore Park, Boomtown Fair, Angry Birds and Super Nintendo World. Learn more at NarrativeDesigner.com
COMFORT BREAK FROM 15.00 to 15.15
Stand up, move around, grab a coffee and a snack and come back refreshed
WRAP UP FROM 16.50 to 17.00
Our Chair for the day will take a moment to reflect on the talks and sessions you have all experienced.
17.00 to 18.00 EVENT PLATFORM STAYS OPEN FOR ATTENDEE NETWORKING
Your last chance of the day to visit the sponsors, have a quick chat with each other, share your contact details and then start unwinding from today's event.
With gratitude to our 2021 sponsors
3radical provides organisations with an innovative way to achieve unprecedented engagement and earn data directly from their audiences. Using 3radical’s award winning Voco software platform and supported by comprehensive strategy and execution services, business users have the ability to quickly create and publish interactive digital experiences based on a wide array of template mechanics and rewards informed by the latest game science theory. These compelling online experiences are delivered directly to each recipient and optimised by preference data, real-time decisioning, and learning based on billions of interactions. Every exchange results in fully-permissioned, “earned data” provided willingly by the individual in a transparent, mutually beneficial environment – critical to informing the business and elevating communication strategies, especially as other data sources become less effective. 3radical operates globally through offices in North America, the UK and Asia Pac and serves major brands across a broad range of industries.
Infinite Gamification: motivate your team until the end of time
The book Infinite Gamification by Toby Beresford tells us how to create sustainable scoring programs to influence behaviour at work and at play. It is aimed at leaders working on small or larger programs and is a practical guide to the methods and pitfalls involved.
What is Gamification Europe?
Gamification Europe is a 5 day conference that can give you all the necessary tools to use gamification in your organisations. Exceptional speakers online make sure you get everything you need to go back to work and harness the power of games.
Organised by GAMIFICATION+
“So inspiring and fun to have been part of the Gamification Europe conference in Berlin. We learned, mingled and laughed a lot during the hectic days. Perfectly organized and located! We went back home full of ideas and energy”
Karin & Mikael Berggren, MMD Games
Awesome event with lots and lots of stuff to learn and discuss. See you next year - Adam Pusztai
Thanks Vasilis and Pete for organising this amazing event! It was a great success and a pleasure to be part of! Couldn't thank you enough! - Sabrina Bruehwiler