NOV 26 - 27, 2018 

Amsterdam, Netherlands

​DEC 9 - 10, 2019

​Berlin, ​Germany

Meet Our 2019 Speakers

Adrian Hon
CEO of Six to Start

​Betty Adamou
CEO at Research Through Gaming

Dr Xavier Bellekens
Lecturer at Abertay University

​Nicolas Babin
​President at Babin Business Consulting

​Bart Hufen

Founder and M.D. at BrandNewGame & The Gamification Academy

​Robert Newry
​Managing Director of Arctic Shores

​Tania Vercoelen
Freelance Learning Designer

​Kerstin Oberprieler
​Co-founder and Lead Gamification at PentaQuest

Dr. Philipp Busch
Social Innovation Advisor at GIZ

​Roman Rackwitz
Enterprise Gaming

​Anna Orosz
​Co-founder and CMO at Collock

​Rob Alvarez
Host of Professor Game

​​Will Jackson
​Managing Director at Playphysio

​Ercan Altuğ Y​ilmaz
​Gamfed Turkey & Sarente Game

​​Arkadiusz Siechowicz
​CEO at Gamehill

​Stanislava Potupchik
​Agile Coach at Snappet Connected Learning

​​​​​Tomas Rosputinsky
Co-founder at THIS IS LOCCO

​Sandra & Emad
Co-founders at GamUp

​Andrew Lau
CEO & Founder at Think Codex

​​Vasilis Gkogkidis
​LEGO ® Serious Play ® Facilitator

​Rachel Swann
​Commercial Director at 3radical

​Bart Hufen

Founder and M.D. at BrandNewGame & The Gamification Academy

​Juliette Denny
Managing Director at Growth Engineering

Discussion Panel ​​Hosts and Participants

​Andres Garcia Parker
​Gamification Promotor

Victoria Ichizli-Bartels

Consultant at Optimist Writer

Antonios Triantafylakis
Director @ MYTRAINER

Mohamed Hossary
Program Manager at Giza Systems

​Lutz Leichsenring
​Co-founder at
young targets

​Angela Grollmisch

​Product Owner at Software AG

​Ercan Altuğ Y​ilmaz

Gamfed Turkey & Sarente Game

​Erik Agudelo
Freelance Serious Game Developer

What is Gamification Europe 

Gamification Europe is a 2 day conference that can give you all the necessary tools to use gamification in your organisations. Exceptional speakers at a great venue in the heart of ​Berlin make sure you got everything you need to go back to your everyday jobs and harness the power of games. 

Organised by GAMIFICATION+

What is Gamification Europe 

Gamification Europe is a 2 day conference that can give you all the necessary tools to use gamification in your organisations. Exceptional speakers at a great venue in the heart of Amsterdam make sure you got everything you need to go back to your everyday jobs and harness the power of games. 

Organised by GAMIFICATION+

2019 Theme - Future Fun: Where is Gamification Headed?

We had talks, workshops and experiences that helped us explore this theme. Particularly, you heard about:

  • New use cases for gamification
  • How emerging technologies will affect and improve gamification, specifically:
  • Augmented Reality (AR)
  • Artificial Intelligence (AI)
  • Internet of Things (IoT)
  • Virtual Reality (VR)
  • How science-based research in gamification can be made to work in practice
  • How the gamification market is evolving

The Theme - From Player to Professional

 This year's theme is "From Player to Professional". In this conference we are curating successful and unsuccessful case studies and experiences to help define a more definitive set of common practice standards and rules. This should aim to influence more accessible gamification to the masses, without simplifying it to the point where it’s no longer gamification at all.

Get your tickets now!

Whether it's Marketing, Employee Engagement, Effective Learning, or Culture Change that you care about, join us to learn how to use gamification to achieve your goals. Book your ticket while there is availability!


With ​Gratitiude to Our 2019 Sponsors



​Growth Engineering
​Growth Engineering are research-backed learning experts founded in 2004. We are passionate about creating engaging online training solutions that result in meaningful business impact.

We’re laser-focused (to the point of obsession) on making learning more fun and engaging, thereby helping learners to unleash their inner superheroes. Our learning solutions have helped companies like HP, BT, L’Oréal Travel Retail, Flight Centre and The Financial Times to get a better return on their training investment.


​​Young Targets
Berlin based young targets GmbH is among the world's pioneers in gamification in the area of recruiting and employer branding (“Recrutainment”). The agency works for more than 200 software and technology companies all over Europe, that are in search of young talent, mainly in digital jobs. young targets offers target group specific recruiting and employer branding solutions that are creative and unconventional event formats such as Escape Games, Bot Challenges, Treasure Hunts and Hackathons.


Using our 3radical Voco gamification platform, organisations can attract and retain the attention of their customers and employees by creating fun, rewarding, interactive experiences that go beyond initial engagement to valuable two-way exchanges, increasing loyalty and driving specific behaviours to meet business goals.

Gamification for the classroom... BlueRabbit is the best and easiest way engage players in learning for your classroom. Imagine being able to gamify an entire years worth of teaching. Well, now you can, simply and easily with the BlueRabbit gamification tool. Winner of the 2017 Award for Outstanding Gamification Software.


​The Gamification Academy
What is the Gamification Academy?
The gamification academy is a gathering of people from different professional backgrounds who believe that playful method​s can help people in organizations to improve their impact. We take inspiration from effective game mechanics to stimulate perpetual progress. The Academy develops methods to kick-start transformation in playful ways.

The GameStorm Method

Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way?"

​BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.


​Professor Game
​​​​Professor Game is a weekly podcast where we interview successful practitioners of games, gamification and game thinking that will bring us the best of their experiences to get ideas, insights and will inspire us in the process of getting students or trainees to learn what we teach.

What about the host of Professor Game podcast?

Rob Alvarez is an expert, international keynote speaker and advocate for the use of gamification in education. He’s the creator and host of Professor Game, teaches and works at IE Business School (consistently top 5 in Europe and top 10 worldwide), with interactive and engaging learning experiences.

The Venue - 2019

Mercure Hotel MOA Berlin is your hideaway in the heart of the capital. Centrally located in the Tiergarten district, with very good local and long-distance transport connections. The Reichstag, government district, main railway station and Tegel Airport are within easy reach.

The Mercure Hotel MOA Berlin is located in Moabit. This part of the Tiergarten district features a vibrant cultural mix and the charm of the Berlin Art Nouveau - no wonder that it has become the place to be seen!

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