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Keywords: gamification, startups

Dr. Jan Henrik Storgards

With over 20 years in the digital industry and academia, Dr. Jan Storgårds is passionate about gamification and his project REACTOR is about harnessing the power of games to create innovative solutions for human problems.

2017 Talk

Strategic use of Gamification in a Technology Startup R&D

There is a great potential for the use of gamification in disruptive and novel technology product development. In particular, this applies to early stage technology companies that are still in working on their product strategy. However, convincing technology startups to use gamification is not a straightforward task as they often are ‘too busy’ with their current tasks and very focused on delivering a new product into the market place. In this talk examples of value adding approaches taken with early stage technology startups will be presented.

2017 Talk

Strategic use of Gamification in a Technology Startup R&D

There is a great potential for the use of gamification in disruptive and novel technology product development. In particular, this applies to early stage technology companies that are still in working on their product strategy. However, convincing technology startups to use gamification is not a straightforward task as they often are ‘too busy’ with their current tasks and very focused on delivering a new product into the market place. In this talk examples of value adding approaches taken with early stage technology startups will be presented.

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