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Keywords: gamification, marketing

Keywords: gamification, marketing

Will Stuart Jones

 Over the last three years Will has headed up the UK consultancy function at 3radical, the UK’s leading provider of gamified interactive experiences, where he has worked with a number of household names, including Zizzi, Matalan and EOn.

2017 Talk

The Importance of Choice and the Pitfalls of Chance

In his talk – The Importance of Choice and the Pitfalls of Chance – Will will summarise the key learnings from the various projects 3radical have executed, distilling a number of ‘best practices’ that brands should consider if they are looking to gamify their marketing activities.
In particular he will illustrate how using choice can lead to dramatic increases in consumer engagement, with a direct link to the bottom line, but that the use chance can be a double-edged sword!

2017 Talk

The Importance of Choice and the Pitfalls of Chance

In his talk – The Importance of Choice and the Pitfalls of Chance – Will will summarise the key learnings from the various projects 3radical have executed, distilling a number of ‘best practices’ that brands should consider if they are looking to gamify their marketing activities.
In particular he will illustrate how using choice can lead to dramatic increases in consumer engagement, with a direct link to the bottom line, but that the use chance can be a double-edged sword!

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