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Keywords: gamification, diversity

Keywords: gamification, diversity

Sabrina Bruehwiler

Sabrina Bruehwiler is a Business Consultant specialised in Gamification and Behavioural Design with over 8 years of experience in Visual Communication and User focused Design.

2017 Talk

Designing a Superwoman’s Journey – Gender and Diversity in Gamification

Can I create value in my organisation by designing specifically for women?
Since the controversial damsel in distress in Super Mario our perception of females in gaming has evolved. But how does it change our designs and how can we avoid stereotypes? Going through different Gamification concepts, we will explore how to empower females in our designs and its relevance in improving our products and experiences by analysing it through the Octalysis Lens.

2017 Talk

Designing a Superwoman’s Journey – Gender and Diversity in Gamification

Can I create value in my organisation by designing specifically for women?
Since the controversial damsel in distress in Super Mario our perception of females in gaming has evolved. But how does it change our designs and how can we avoid stereotypes? Going through different Gamification concepts, we will explore how to empower females in our designs and its relevance in improving our products and experiences by analysing it through the Octalysis Lens.

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