Keywords: storytelling, narrative
Keywords: storytelling, narrative
Jeff Gomez
Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. He specialises in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns.
2017 Talk
The Hero’s Journey is no longer serving us
Are we tiring of simple, linear stories that feature male characters, where might makes right? How is the rise of nonlinear, participative narrative impacting our work? In this exclusive talk, Jeff Gomez, one of the world’s most renowned experts on story, unveils a new model of storytelling, which he calls Collective Journey. He also says that those who master Collective Journey storytelling will have the ability to supercharge their user-base, inspiring intense loyalty, share-ability, and communal activation. Gomez will specify some of the surprising ways this new model applies to gamification.
2017 Talk
The Hero’s Journey is no longer serving us
Are we tiring of simple, linear stories that feature male characters, where might makes right? How is the rise of nonlinear, participative narrative impacting our work? In this exclusive talk, Jeff Gomez, one of the world’s most renowned experts on story, unveils a new model of storytelling, which he calls Collective Journey. He also says that those who master Collective Journey storytelling will have the ability to supercharge their user-base, inspiring intense loyalty, share-ability, and communal activation. Gomez will specify some of the surprising ways this new model applies to gamification.