
Keywords: gamification, engagement
2017 Talk
Gamification works because of science
Gamification is still just a buzzword for some, while for others they’ve already implemented it with powerful effects on their business process. We’ve seen some gamification projects which have a very pretty design but have failed to engage users and others with a very ugly interface but are addictively engaging their users! What is the secret? Let’s analyse these and talk together at this session with Altug. Is gamification really a buzzword or is it a new norm for every product’s service design?
2017 Talk
Gamification works because of science
Gamification is still just a buzzword for some, while for others they’ve already implemented it with powerful effects on their business process. We’ve seen some gamification projects which have a very pretty design but have failed to engage users and others with a very ugly interface but are addictively engaging their users! What is the secret? Let’s analyse these and talk together at this session with Altug. Is gamification really a buzzword or is it a new norm for every product’s service design?