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Keywords: gamification, engagement

Ercan Altug Yilmaz

 Altug is the author of the first Turkish gamification book : ‘Herkes icin Oyunlastirma’ and he is Gamification Federation GamFed’s Turkey re-presenter. He is lecturing at Bahcesehir University Istanbul /Turkey and doing gamification consultancy for companies.

2017 Talk

Gamification works because of science

Gamification is still just a buzzword for some, while for others they’ve already implemented it with powerful effects on their business process. We’ve seen some gamification projects which have a very pretty design but have failed to engage users and others with a very ugly interface but are addictively engaging their users! What is the secret? Let’s analyse these and talk together at this session with Altug. Is gamification really a buzzword or is it a new norm for every product’s service design?

2017 Talk

Gamification works because of science

Gamification is still just a buzzword for some, while for others they’ve already implemented it with powerful effects on their business process. We’ve seen some gamification projects which have a very pretty design but have failed to engage users and others with a very ugly interface but are addictively engaging their users! What is the secret? Let’s analyse these and talk together at this session with Altug. Is gamification really a buzzword or is it a new norm for every product’s service design?

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