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Keywords: Innovation, Gamification

Dr. Marigo Raftopoulos

Marigo works with digital media such as games and gamification to facilitate enterprise innovation and development. She has an impressive record of advisory work, presenting at global events, running private and public design workshops and peer-reviewed research.

2017 Talk

The 8 Archetypes of Gamification Failure

In this talk Marigo will present a discussion on the eight most common types of failure ‘archetypes’ that she has experienced first hand, such as the Orphan, the Academic, the Pigs Might Fly, and the Vendor from Hell. Marigo will also present some tips on how manage these situations in your future projects. 


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