Health & Wellness
School for Ninja: from mindfulness to playfulness
Tuesday 24th NOVEMBER
14:25 – 14:35
Esra van Beelen, founder of School for Ninja, analyzes the similarities and differences between mindfulness and playfulness. Her insights can help anyone concerned with reducing work stress and improving the culture of an organization. Three main differences Esra describes are:
1) ‘awareness’ vs ‘imagination’
2) ‘own’ vs ‘culture’
3) ‘passive’ vs ‘active’
About Esra van Beelen
An expert in playfulness. Initiated by the personal experience of recovering from a burnout by training her playful attitude, her purpose became curing distress among young adults through play. After the master Game Studies Esra designed applied games for various companies. Recently she founded School for Ninja to fulfill her purpose.
WATCH HER TALK HERE:
Interview with Esra van Beelen speaking on Mindfulness and Playfulness
Summary Biography
Esra van Beelen is a Dutch product manager, campaign strategist, and entrepreneur with a strong background in gamification, storytelling, and digital innovation. She is currently a Product Manager at Orange Melons, where she helps develop digital products with international IT talent, and also serves as a campaign leader and parliamentary candidate for the Libertaire Partij (LP) in the Netherlands.
In 2024, Esra founded "Van BANK naar BITCOIN", a personal passion project aimed at educating the public on transitioning from traditional banking to Bitcoin in five simple steps. She uses storytelling and gamification to make complex financial topics accessible to a broad audience.
Previously, she held roles such as Product Marketing Manager at Chapter.Works, where she focused on micro-learning for career transitions, and Consultant at Woonzorg Nederland, managing software development projects for housing services.
Esra holds a Master’s degree in Game Studies from the University of Amsterdam and a Bachelor’s in Leisure Management from Inholland University of Applied Sciences. Her academic and professional journey reflects a consistent focus on designing transformative, user-centered experiences.
She is also known for her outspoken views on financial reform, decentralization, and digital freedom, which she actively promotes through her political and entrepreneurial work.
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