Will Stuart-Jones

Marketing & Customer Loyalty

THE PANDEMIC HAS BROKEN YOUR MARKETING - NOW WE'RE PROVING
THE VALUE OF GAMIFICATION

THURSDAY 26th NOVEMBER

10:35 – 11:05

Interview with Will Stuart-Jones of 3radical

The events of this year have turned the world upside down for most marketers. As consumer behaviour patterns have changed so marketing strategies based on past assumptions have started to fail. In this presentation Will Stuart-Jones, Head of Solutions Consulting at 3radical, will explain how gamification can be used to counteract these prevailing headwinds by adopting an ‘earned data’ strategy that allows brands to capture actionable insight at scale.

Thanks to our day sponsor

About Will Stuart-Jones

Will Stuart-Jones is Head of Solutions Consulting (UK) at 3radical, where he advises clients and partners on how to develop interactive experiences that drive higher levels of audience engagement and progressive data capture. Prior to joining 3radical, Will held various senior sales consulting roles at Tableau, SDL, and Alterian, and has over 25 years’ experience of working with MarTech.

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