Gamification+ is pleased to bring you the 7th edition of Gamification Europe; a two day event which draws together the experience of the world's greatest gamification practitioners. This seventh international event was held in person in London, England from 2nd to 3rd December 2024.
The epicentre of gamification knowledge...
Our conference
Gamification Europe specialises in organising events with thought leaders and experts in gamification.
The 2024 edition of our event hosted the elite from the gamification industry worldwide. Gamification Europe aims to share the most useful and up-to-date content about gamification and related game based technologies.
Our Chair: Pete Baikins
Speak to Pete about speaking,
sponsoring, exhibiting and volunteering.
pete@gamification-europe.com
The Authority Behind the Experience
Gamification Europe is powered by Gamification+, the world’s leading consultancy for game-based business solutions.
While our annual conference is the global meeting point for the industry’s brightest minds, the expertise that fuels this event runs year-round. Founded by Pete Baikins—voted the world’s #1 Gamification Guru—Gamification+ is the strategic force helping organizations transform engagement into measurable ROI.
Why the world’s biggest brands work with us:
At Gamification Europe, you see the results. At Gamification+, we show you the how. Using our proven 7-step framework and deep behavioural science insights, we help businesses like Circlr and Good Boost solve complex challenges through play.
Take the next step beyond the conference:
Strategic Consultancy: Move from theory to implementation. We design bespoke gamification strategies tailored to your specific business KPIs. Explore our Consultancy Services →
World-Class Training: Upskill your team with our accredited workshops, including Designing Customer Experiences and Boosting Employee Engagement. Book a Workshop →
Keynote Speaking & Mentoring: Bring the expertise of the #1 Gamification Guru to your next internal event or leadership session. Inquire about Pete Baikins →
Don’t just attend the industry event—apply the knowledge.
If you’re inspired by what you see at Gamification Europe, discover how to embed these powerful mechanics into your own organization’s DNA.