Speaker

Dr Marigo Raftopoulos

Director

Strategic|Games|Lab

Biography

Dr Marigo Raftopoulos is a strategic business adviser specializing in innovation using games, gamification and experience design. She is the founder and CEO of Strategic Innovation Lab, and is also a adviser to several technology incubators and technology start-ups. She is also an advisor on the European Commission’s Advanced Digital Gaming and Gamification Program.

Marigo works with a wide range of global clients on accelerating innovation using the tools of engagement that are fundamental to game design and gamification. Her focus over the last few years has been on transformation projects applying gamification in the fintech, banking and insurance industries. Marigo holds a PhD in enterprise gamification and has widely published her research on gamification frameworks and methodologies. Her research identified design, taxonomic and capability elements of gamification that have contributed to exemplary project developments. These findings have enhance critical understanding of the effective design and best-practice implementations of enterprise gamification.