Engaging participants and doctors in the process of healthcare research

Healthcare market research is becoming increasingly complex.

We are often exploring therapy areas that are advancing quickly, and have a significant number of potential future product launches. This can lead to long research discussions for doctors, causing fatigue and impacting the quality of the responses/data they share.

We are even seeing a decline in the numbers of participates who are willing to take part in research!

With the use of case studies, we explore how game principles can be used to help change the way we approach healthcare market research to better engage with doctors.  We’ll discuss the challenges that were faced and our experiences of gamifying a research project, along with the impact this had, and our design process, and how we've been able to respond to naysayers who have said – “games aren’t suitable for research with doctors". Join us to listen to our gamification journey, and the outcomes.

Do you want to hear about the biggest heist in history? Combine the benefits of interactive learning with the innovation power of a large corporation aiming to create a world that runs entirely on green energy!

In this captivating talk, Viktor unveils his inspiring journey of bringing the power of games to Ørsted, one of the world’s largest green energy companies.

This session is geared towards game enthusiast seeking to revolutionize corporate training and establish themselves as in-house specialists.

Viktor will highlight critical phases, challenges, and learnings on his journey, levelling up from being a graduate towards becoming a design strategist working full-time with game development.

In the second half of the session, participants will have the opportunity to try, discuss, and share feedback on Viktor’s latest creation, TransferPro, which will teach offshore safety procedures in Ørsted worldwide.

Join and unlock the potential of gamification for corporations, break free of hindering beliefs, and sneak a gameful revolution into corporate training!

Most of us attending the Gamification Europe conference will be self-employed, and we all know the emotional roller coaster this can be. But whether self-employed or in a salaried role, we have all experienced feelings of being overlooked, financially insecure, aimless, or worried we're ineffective.

While it's not always doom and gloom, and there are of course huge rewards in being self-employed, or being part of a company team, we all need something to help us in those low moments.

The Empowerment Kit provides us all with a safe, structured and gamified way to face those times with curiosity and courage.

The game helps us uncover the universal human needs underlying our frustrations, and illuminates the pathways to feeling better, and even thriving.

During this interactive session, we'll pair up, sharing our needs and identifying ways to meet them. We'll conclude by hearing inspiring stories, sharing insights and a short Q&A session.

Let's embark on this transformative journey together, leveraging gamification to unlock our potential and empower our professional lives.

Whether you’re designing an escape room, mobile game, corporate event, immersive theatre piece or an expo pavilion, what it means to be engaged in any of these things is universal.

Our job as disruptors/designers/innovators is to create and hold space for engagement that is felt and experienced in an unforgettable way.

The mechanisms at play in this area transcend the medium: the mediums may look different but they need to cater to the same basic human needs in order push the kind of interactions we want.

Allow me to take you on my journey through all I've learned as a designer of escape rooms, board and mobile games, immersive theatre, and architectural experience design to help you in your own work, and discover a new understanding of what it means to be engaged, and design for true engagement.

Can games have a positive impact on the world? This speaker thinks so. While enjoyable in their own right, games can also be valuable tools for learning and developing essential skills for the future. This combination can create a better world! But what skills, knowledge, and attitudes can be gained through playing games? And if one were to create a project using games as educational tools for sustainability, how would they tackle it? Delve into these questions and learn about Climate for All, a project that explores the intersection of games, sustainability, and education. Join in the discussion!

People who love their work perform better. Deep down we know: it's the people who make the difference in organizations. Yet we often do not act accordingly. That's why it's so important to get themes like love and happiness on the agenda. Now more than ever. Love gives us a framework of principles and goals through which we dare to live our lives. By loving things, we can achieve our goals. If we didn't love anything, then nothing would really have value in life. That's just as true in a business setting. We present a game that helps people to make the concepts of love and happiness in a business context feasible and practical.

Let’s break out of some overhyped gamification techniques. Instead of trapping users in point systems that don’t truly serve their needs or interests, we need to recalibrate and align our approach with true behavioral objectives. In this session, we’ll explore some often-overlooked nuances of popular gamification techniques, and more importantly, how to optimize your design strategy to achieve effective, purposeful behavior change that genuinely benefits your users.

Immersive Guest Service is key to boost your guest experience by helping the guest be the hero in the story and therefore making it even more memorable, more personalised and simply put: PR worthy.

How to create a captivating experience starts with the building of a world, with a narrative you can get lost in whilst all your senses are engaged. Combine this with an excellent guest service that reinforces the immersive experience. The combination should already get your guests excited before arriving, then smoothly welcomes them into the narrative and leaves them with lasting memories they want to share with the world.

Let me inspire you by combining secrets of the hospitality industry, the power of engaging storytelling and the love for immersive game design.

Let’s look closely at your own guest journey to see where you, or your employees, can optimize important service points and how to make them even more valuable to your guests. And great news: details matter! So even with a small budget or with little time you can use quick tweaks to increase the immersive impact.

So let’s step out of our routines, be bold and dare to explore unique guest service points in your guest journey!

An inspiring session in which our speaker draws from their experience in serious games and literacy to demonstrate gaming's potential to address illiteracy. Through interesting discussions, case-studies and a mini-escape experience, they not only enhance understanding of illiteracy, but also inspires participants to be part of the solution in this issue.

This presentation delves into my research on gamification techniques tailored for a super application specifically designed for adults over 60.

My study aimed to foster the acceptance of modern technologies among the elderly population and alleviate their apprehensions by employing effective gamification strategies. Here I will showcase the key findings of my research and outline the potential benefits that these gamification techniques can offer to older adults, leveraging the renowned Octalysis framework.

Furthermore, I elaborate on how I identified and implemented nine distinct gamification techniques within the Octalysis framework to enhance the user experience. By employing these techniques, I aimed to create a more engaging and user-friendly experience for older adults, ultimately encouraging their active participation and adoption of technology.

I'm excited to share all the valuable insights and findings from this study, and the application.

This session will explore the use of serious games to engage hard to reach audiences on difficult and sometimes emotive issues.

During this workshop we will play RECHARGE Beyond the Bars Game. Recharge is a digital card game containing thoughtful, pre-designed questions and interactions which provide an opportunity for incarcerated and formerly incarcerated people to reflect on their lives and many aspects of their incarceration experience.

Explore how players work to improve their lives through transformative reflection, sharing of experiences, connection with others and meaningful dialogue.

We will examine the broader landscape of serious games and their potential to engage, raise awareness and change behaviour, across a wide range social and health topics. Exploring serious games used in diverse communities, transcending barriers of age, ethnicity, geography, and education level.

Let's play K2 Pioneer City, a cooperative board game for 3-4 people that addresses the topics of environmental change, pollution, decision making and sustainability debate. As a cooperative board game, the players play against the game, attempting to accomplish a mission with limited time and resources. Come ready to play!

In this session we'll hear how and why to educate employees to make sustainable decisions, both professionally and personally. There is a pressing need for businesses to highlight global warming concerns and raise awareness on the ecological impact of employee decisions. It is a challenge to make ecological education attractive to employees and you will see (and play) Green Town our solution to this issue. As well as having fun you'll learn:
* Current challenges for companies in building sustainability strategies and attracting new employees
* How an eco game can increase employee engagement and build employer branding
* The statistics from the first organisations to roll out the game
* Discover how to get this game for your organisation (if less than 50 employees) for free

I'm really excited about the chance to share our journey of creating a top-notch gamification solution from scratch for the energy industry. This adventure was no small feat – we had to tackle a bunch of challenges, like figuring out the right MVPs for our gamification system despite competing features and navigating resistance from clients. Oh, and let's not forget managing and recalibrating our leveling system to fit new paths and awards. But you know what? We came out stronger. And the cool part? We hit the jackpot with our alignment to cultural initiatives. Our operators are all about the social impact of collaborative games and they're totally vibing with the whole "rockstar effect" of our recognition tools. The result? We've cranked up engagement and productivity by a whopping 30%. During the session, I'll walk you through our rollercoaster ride, spilling the beans on lessons and best practices we picked up along the way. Plus, we're spicing things up with a bingo game – as I chat about different aspects of our journey, you can tick them off on your bingo sheet. We've got some awesome ResNet Swag up for grabs as prizes, so get ready to play!

This talk offers a gateway to unlocking tales of transformation from player to master. Join me as I unveil the secrets, quests, and power-ups that propelled my journey beyond the confines of traditional learning. In this session each attendee is a potential escape artist, armed with their unique insights and experiences. Thus, let's forge a guild of storytellers, uniting our collective wisdom to craft an epic compass to gamification mastery. A panel discussion will follow this session where we discuss how others also ‘got into’ Gamification.

Join a panel of Gamification designers, at different levels of their experience and at different stages of their journeys to understand how they ‘fell’ into gamification, how they levelled up their knowledge, and top tips for anyone who wants to get started learning and applying, and measuring the impact of, gamification.

Embark on an exhilarating journey where the worlds of gamification and diversity and inclusion strategies seamlessly merge to ignite innovation within organizations, cultivating truly dynamic learning environments poised to tackle future challenges. In this engaging presentation, we'll delve into the dynamic interplay of game dynamics and mechanics, wielding the power to not only transform workplaces but also redefine the very essence of work. Picture workplaces brimming with teamwork, creativity, and a sense of enjoyment, serving as the foundation for agile, learning-focused organizations ready to conquer the ever-evolving landscape. But our exploration doesn't end there. We'll venture deeper, shedding light on the profound connection between gamification and DEI, emphasizing the immense value of embracing diverse perspectives. Envision the array of benefits as gamification seamlessly integrates into innovation processes, leading to heightened enthusiasm and engagement among employees from diverse backgrounds, collectively crafting a tale of success. Join us for this captivating journey—a narrative highlighting gamification's pivotal role in shaping an innovation-driven culture. Discover the harmonious synergy between DEI strategies and a future where inclusivity fuels the fires of innovation, all within the span of this compelling presentation.

When it comes learning, we still do what we did 150 years ago: We put people in classrooms, training locations and dark conference rooms, drilling them with lectures and PowerPoint presentations.

Is it the most effective, powerful, motivating, and most fun way to learn? Does it work? And if not, what does?

In the last 20 years, Karen Sikkema and Michiel van Eunen have designed, developed, and played over 100 different serious games, ARG’s and escape rooms, (with over 300.000 people) because they concluded: Playing Works.

Their book, with the same title (Spelen Werkt), was voted ‘Management book of the Year’ in The Netherlands in 2023.
It’s packed with solid theories and models, great examples from their own experience, and the tool they crafted to create awesome experiences: The Game-based Learning Design Wheel.

This talk will show in 5 inspiring examples the development of Game-based learning in The Netherlands and their own growth in design skills, team and expertise on the subject. Which culminated in their serious game designs having growing intricacy and refinement in translating learning goals into innovative, interactive and game-based learning experiences. And of course in the development of the Game-based Learning Design Wheel, which is the basis for the book and the basis for their designs.

Get inspired in this talk about one of the most interesting new (actually not so new) disciplines out there: game-based learning and the way it can be applied to get people motivated, interested and enthusiastic again about learning in all aspects of life.

Have you ever found it hard to get buy-in from your team around gamification? How about convincing funders this isn’t just a fun game? Have you found it hard to implement gamification in your target market or is there some other niggling problem on your mind about how to make what you know about gamification work best?
Come along to this friendly, supportive, judgement free peer support clinic where together we can work in small groups to bring fresh eyes to your dilemmas. Hopefully leaving you ready and raring to try new ideas out to push through your barriers. Everyone is welcome to attend in order to provide advice, regardless of whether you have a problem to share.

Come and join this facilitated networking session where we reflect on what we have learnt so far at the conference and how we can implement it into our own lives and workplaces. We can spend time discussing how gamification has changed over the recent years and where we see it going in the future. We can think about how we can work together with our new connections post conference in order to have the biggest impact possible.

How can we transform any content into a gamified training? How can we save time in preparing a gamified training? We'll start by putting Artificial Intelligence at the service of trainers.

Using a gamified Leadership training program as a demo, we'll take a trip together on gamification in corporate training. This will be a gamified talk experience.

Throughout our presentation, we will use TripGame, which is more than a game created for a training, it is a whole transformation of the entire training into a game experience. While attendees are invited to participate in the gamified experience, we will be showing how we use gamification in this experience.

In this session we will share case studies of some of our clients, who used Hybrid Gamification, taking advantage of the combination of gamification in the room and gamification in a mobile App, using the discovery strategy to increase the retention of knowledge and the motivation of their employees to learning, obtaining more interactive group dynamics and greater sharing of experiences.

What is the secret of the success? Which best practices can we imitate? Which risks should we avoid? The end of this game will be "do's' and 'don't" tips