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​How Gamification Saved My Life

During this talk Will Jackson will take you on the emotional journey of how he has developed Playphysio. Inspired by his daughter and her daily struggle managing her respiratory disease, Will explains how gamification is transforming daily life for sick children and their families. In fact, Playphysio gamification works so effectively, users tell us that they forget they’re actually doing treatment! This case-study is motivating, unique and expertly gamified.

About​ ​​​Will Jackson

Will Jackson is an experienced Managing Director with an MBA from Durham University. He has a background in Product Design and Innovation, Art Direction, User Experience, Interaction Design and Gamification. Will is a fellow of The Packard Foundation social venture program 'A Million Realities’, and the Allia Future20 program. Will was a member of the Cambridge Social Ventures at Cambridge University’s Judge Business School in 2017, was winner of Allia Serious Impact Entrepreneur 2017 and was a winner of Unltd’s Big Venture Challenge in 2016. Currently, Will believes that gamification can literally save lives.


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