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Will Stuart-Jones

Over the last three years Will has headed up the UK consultancy function at 3radical, the UK’s leading provider of gamified interactive experiences, where he has worked with a number of household names, including Zizzi, Matalan and EOn

Selling Gamification to Gamers

Online gaming brands inherently understand the power of game science; it is the basis for generating revenue. Surprisingly few, however, have successfully applied the same techniques to marketing activities. In this session Will Stuart-Jones will unpack the challenges that brands such as Foxy Bingo and Stride Gaming often encounter and explain how these organisations have moved from being gamification novices to experts by adding gamification into their player engagement strategies and at all stages of the customer life cycle.

Watch Will's talk at Gamification Europe 2017