Marigo Raftopoulos is a technology researcher and business advisor. She has a PhD in Enterprise Gamification and has recently completed an EU Marie Curie Research Fellowship for her project Augmented Humans, which focuses on how organisations can augment the best of human and machine intelligence to enhance human flourishing and business innovation. Marigo has authored over 20 research papers, and has presented keynotes and led gamification design workshops in Australia, UK, Europe, USA, India, and Malaysia.

Websites:

Augmented Humans: https://augmented-humans.com

Gamification Design Sprint: https://gamification-design-sprint.com

LinkedIn / X (Twitter): @marigo

Andrzej is an award-winning gamification expert, guru and consultant. He began his journey in 2011 as an early champion in the industry, quickly establishing himself in the field. Over the years, he has written extensively about gamification, spoken about it worldwide, and consulted and developed numerous gamification projects. Once referred to as “One of the Founding Fathers of Enterprise Gamification,” Andrzej is perhaps best known for developing the widely adopted Gamification HEXAD User Types framework, to help create gamification solutions rooted in user motivations. Some may also know him for his book, Even Ninja Monkeys Like to Play (Recently re-released as The Gamification Design Handbook).

Today, while he remains semi-active in gamification, Andrzej applies his deep understanding of behaviour and behaviour change to help businesses optimise their digital commerce experiences through personalisation as Senior Digital Experience Consultant at Monetate.

Oh, he is also partial to wearing the occasional hat.

Michiel is a seasoned player in the field of gamification & game-based learning. Since running his first project (The Hunt) in 2003, he made and played over 100 different formats with thousands of people, groups, teams and companies worldwide. Ranging from serious games to escape rooms, Michiel loves to design games that use the immense power of play in the real world. He has the privilege witnessing tons of teams playing games and he loves to inspire others with what he learned from that.

Michiel:

* makes games. (serious games, business games, team games, escape rooms, kick-offs & ARG’s
* talks, inspires & advises about experience design, game-based learning, escaperoom design and gamification. (at conferences, workshops & strategic sessions with companies).

Other:

* World Experience Organization founding member
* Rise Global Top 25 Gamification Guru
* Gamfed International Gamification Federation Steering Committee Member
* Public Speaker at Gamification World Congress & Gamification Europe Conference
* International Speaker on Gamification
* Gamification Trainer at Dutch Training Professionals
* Ambassador for Mission Start - Platform for Gamification & Game Based Learning
* Facilitator of LEGO® SERIOUS PLAY® method
* Author of 'Spelen Werkt' (Playing Works) on Game-based Learning. Management book of the Year 2023

Roman Rackwitz is an internationally recognized figure in the field of gamification. He was named by Rise.Global as one of the top 10 experts worldwide.
Especially in the business and corporate context, he is known as the 'non-Skinnerian guy in Gamification'. As such, he is regularly invited to appear as an expert on television, radio and in magazines.

Co-founder of Tabi and founder of Engaginglab, the oldest Gamification consultancy in the German speaking countries.

Bernardo Letayf is an international gamification expert, trainer, and speaker with a specialty in education, Web and UX design/development with over 21 years in the industry.

Reached over 19,000 gamified experiences worldwide through his app and currently developing a new software to design player journeys. Over 450 professionals have gone through his different workshops in over 40 different industries and over 20 different countries. His app BLUERABBIT is the recipient of the first Outstanding Gamification Software award in Gamification Europe in november 2017.

Co-founder of Tabi and founder of BLUERABBIT.

Your workshop leader is:
Marigo Raftopoulos

Key focus of the workshop: 

• Learn engaging and playful methods for rapid gamification idea development.
• Build your gamification prototype using design cards, lego and art materials.
• Deep dive into design elements, game loops, design canvases and preparing your design pitch. 
• Featured bonus: How to incorporate your AI strategy into your gamification designs.
• How we will play: Designing Tiny Games (your gamification designs) and Designing Tiny Robots (your AI strategy).
• This is a highly interactive, learning by doing workshop.

Your masterclass leader is:
Michiel van Eunen

Creating an escape room offers an exciting, hands-on approach to immersive design. Whether it’s crafting intricate puzzles or developing a thrilling storyline, you’ll learn how to transform ideas into engaging experiences for your players.

In this interactive masterclass, you’ll dive into the full creative process, from brainstorming themes to fine-tuning logic and playtesting your concepts. Working on your own escape room idea, you’ll gain practical insights into designing puzzles, building consistency, and improving your game through testing. Perfect for those ready to turn creative concepts into real-life adventures!

In one day you will learn everything about designing an escape room:
* Playing an escape room yourself
* Unpacking: What makes this a great escape room?
* Inspiration, Tips & Tricks
* Create your own (mini) escape room
* PLAY (Play, Learn, Apply, Yield)

Your masterclass leaders are:
Bernardo Letayf & Roman Rackwitz

Join Bernardo and Roman as they unite to guide you beyond the reward-driven systems into creating deeply resonant, intrinsically motivated player journeys. Teaching you two sides of the gamification design process where explicit design and production meets with the implicit mechanics of behavioral science to create the ultimate engagement experience.

Benefits of attending: