Andrew Lau Gamification Europe 2019

​The Future of Serious Games...... Will Digital Rule Them All?

There has been a resurgence of board games in the age of digitization. What is driving this change of demand in Board Games (Hi-Touch) as Digital Games (Hi-Tech) continue to soar in demand? Within corporate learning a new class of serious games is emerging, one that combines the benefits of Hi-Touch & Hi-Tech. With further infusion of gamification science, can learning evolve beyond digital and experiential into Habitual Learning?

​About ​A​ndrew Lau

​Andrew Lau is the founder and CEO of Think Codex - a multiple award-winning Gamification Organization focused on behaviour change to bring business results. His is currently the Vice-Chair of the International Gamification Confederation (GamFed). Trained in computer science, he spent most of his professional years in Shell, before moving into a leadership development consultancy and finally finding his true passion in gamification. His startup has grown regionally in the ASEAN within 3 years and counts many Fortune 500, MNCs and conglomerates as his clients.

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