If you work in gamification, you know the pressure: clients want engagement, but they really want results they can measure. Luis Alberto Del Castillo has been in your shoes. He’s built SuperLikers from scratch, survived years of failed pilots, and now runs programs with millions of users and zero churn. This talk is a straight shot of what works, what doesn’t, and how to build gamification that actually delivers.
Why Watch?
Luis doesn’t waste time on theory. He shares the real numbers: 23 apps live in 9 countries, 1.5 million monthly active users, and $50 million in value created for clients in the last year. He’s bootstrapped the whole way. No outside funding, just relentless focus on what keeps clients coming back.
What You’ll Take Away
- Gamification has to tie to business goals. Engagement is good, but if it doesn’t move revenue or productivity, it won’t last.
- Early on, Luis’s team failed a lot. They ran 15 pilots in four years and most didn’t scale. The lesson? You need the right team, the right tools, and a client who’s truly engaged.
- Quick wins matter. Show value fast, or clients lose interest. But don’t chase short-term results at the expense of long-term growth.
- The best projects come from close partnerships. Luis looks for champions inside client companies. These are the people who can push the project forward and get buy-in from decision makers.
- Don’t just hand over software. In Latin America, clients want you to run the program, not just deliver the platform. Super Likers built an agency model to meet that need.
- Measure everything. Set KPIs at the start, track them, and be ready to change course if things aren’t working.
- Some industries are a better fit than others. Retail and CPGs have been especially successful for Luis’s team.
- Gamification is a team sport. You need gamifiers, creatives, communicators, and tech experts working together.
- Content matters. Boring training kills engagement, so Super Likers built their own content production team to keep things lively and on-brand.
- Ecosystems are the next step. Instead of standalone apps, Luis is building digital spaces where brands, users, and partners interact with shared currencies and challenges.
Real Examples
Luis shares how they gamified sales for a brewery, turning every metric into a digital dollar and every achievement into a celebration. The result? 35% revenue growth in the first year, and the program is still expanding. In logistics, their Grand Prix platform now has 50,000 drivers across eight countries, with 97% engagement and $100,000 in monthly productivity gains.
For Gamification Pros
If you want your projects to stick, focus on these:
- Get the right people on your team and on the client’s side.
- Move fast, but don’t cut corners.
- Track what matters and be ready to adapt.
- Make your content as engaging as your mechanics.
- Build for the long term, but prove value early.
Luis’s story is proof that persistence, clear goals, and a willingness to learn from failure pay off. If you want to see what high-performance gamification looks like in practice, this talk is for you.
