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Pete Baikins


Watch Bruno Setola’s talk: The New Approach To Flow

By Pete Baikins / July 7, 2022

Recorded live at Gamification Europe 2022: Learn the 10 Key Player Motivations that go deeper than the typical focus on employee competence. There is more than simply achievement that drives people. Go beyond the expected gamification solutions with experiences like connection, collaboration and belonging. In real-life examples you will see which game elements to use […]


Save the date – Gamification Europe 2018

By Pete Baikins / March 28, 2018

Great news. We’ve booked the venue for Gamification Europe 2018, so save the date in your diary. Nov 26 – 27, 2018 Amsterdam, Netherlands Venue: Boom Chicago Boom Chicago is a great venue that works as an improv theatre and has hosted some of the world’s best comedians over the years. We loved the vibe […]


Gamification Europe – A Hero’s Journey

By Pete Baikins / October 16, 2017

Gamification Europe is our brand new conference, expo and networking event for gamification and engagement professionals. I have been thinking about organising a gamification conference in Brighton for quite some time now. It’s one of the most lively and creative places in the UK and a place which is open to new ideas like gamification. I […]