By Vasilis Gkogkidis / November 3, 2017

Interview with our Gamification Europe 2017 speaker - Toby Beresford

To prepare for Gamification Europe 2017, we asked all our speakers 4 questions about gamification. These are Toby's answers! 

1) When and how did you first hear about gamification?

I first came across the phrase during Seth Priebatsch’s SXSW 2011 keynote – the game layer at the top of the world. As a social game designer at the time, I was instantly hooked!

2) Why and when did you decide that you want to use gamification?

I was working on a behavioural economics and social media consultancy Nudge at the time but I felt there was a product offering around gamification to be designed and sold online. That led me to create my first gamification startup around task gamification (Pailz) which didn’t get any traction at all. However that led onto another called “Leaderboarded” which was an instant success and was the basis for the generalised scorecard platform we offer today with “”.

3) What is the main takeaway someone will take after attending your session at Gamification Europe?

Gamification isn’t magic, it’s a business tool that every business can and should be using.

4) What other session of Gamification Europe are you excited about and want to attend?

Really looking forward to the networking sessions – for me having the chance to meet face to face with the real gamification gurus offers me the most greatest excitement – after all, iron sharpens iron!