We've introduced the concept of gamification to thousands of people over the years. One question we get quite often from people is: "Is this only on my computer?"

No at all! Gamification is absolutely everywhere and can be used in a variety of circumstances, from making medical exercises more fun for adults and children with cystic fibrosis to making a difference in governance around the world.
This following case-study is an active use of gamification in analogue conditions to improve communication among teams. This case study comes from MMDGames, our FABLED Sponsors of Gamification Europe 2019.
What Would You Say? ™
Would Would You Say™ is the perfect example for us to explore analogue gamification: there's no electronic element; it's a live (in-person) gamification interaction and it's heaps of fun!

The tool can be used to create fluid communication between teams, co-workers and leaders. The game works by introducing participants to difficult questions and scenarios, that trigger discussions with colleagues, about how to solve different situations in working life.
Some people may approach one of these situations differently... After some time to reflect, another participant may volunteer to share how they would approach the scenario. Everyone then votes on the approach they would use in the situation.
We had a chance to try it out at the conference!

Why Study Analogue Gamification?
The type of gamification required depends on what you are gamifying. A gamified app might not work for encouraging people to not litter and a tug of war to onboard you to a piece of software may be a disconnect!
When we know the difference and benefits of analogue and digital gamification, we are more easily able to judge which one might be suitable. Listed below are a few short reasons why analogue may be the obvious choice in some circumstances.
Use What Would You Say?™ in your workplace
We've actually had the chance to play What Would You Say™ when Karin and Mikael (the games creators!) came to Berlin in December. From the conference and the MMDGames website, we've collected a non-exhaustive list of all the ways you might want to use the game in your team:

A Note From Karin and Mikael

"So inspiring and fun to have been part of the Gamification Europe conference in Berlin.
We learned, mingled and laughed a lot during the hectic days. Perfectly organized and located!
We went back home full of ideas and energy."
Find Out More...
Care to find out more about MMDGames and take a plunge into gamification with some awesome analogue card games that will empower your team?
Because we sure are!
We've added a link to the English version of their website on the button below. They have an offer on at the moment for a few of their decks.
Thanks For Reading!
Thanks for reading this article which provides a gamification case-study for an analogue game. If you enjoyed this blog and are excited about upcoming content from Gamification Europe, you should sign up to our mailing list. If you want to discuss this post further, reach our to us on Twitter with our handle @Gamification_EU.