Analogue Gamification: A Case Study

​We've introduced the concept of gamification to thousands of people over the ​years. One question we get quite often from ​people is: "Is this only on my computer?"​ ​

​No at all! Gamification is absolutely everywhere and can be used in a variety of circumstances, from ​making medical exercises more fun for adults and children with cystic fibrosis ​to ​making a difference in governance around the world.

This following case-study is an active use of gamification in analogue conditions to improve communication among teams. ​This case study comes from MMDGames, our FABLED Sponsors of Gamification Europe 2019.

What Would You Say? ™  

​Would Would You Say​™ is the perfect example for us to explore analogue gamification: there's no electronic element; it's a live (in-person) gamification interaction and it's heaps of fun!

​The tool​ can be used to create fluid communication between teams, co-workers and leaders. The game works by introducing participants to difficult questions and scenarios, that trigger discussions​ with colleagues, about how to solve different situations in working life.

​Some people may approach one of these situations differently... After some time to reflect, ​another participant may volunteer to share how ​they ​would approach the scenario.​​​​ ​Everyone then votes on the approach they would use in the situation.

​We had a chance to ​try ​it out at ​the conference!

​​​Why Study Analogue Gamification?

​The type of gamification required ​depends on ​what ​you are gamifying. ​A gamified app might not work for encouraging people to not litter and a ​tug of war to onboard you to a piece of software may be a disconnect! ​​​

​When we know the difference and benefits of analogue and digital gamification, we are more easily able to judge which one ​might be suitable. Listed below are a few short reasons why analogue may be ​the obvious choice in some circumstances.

  • Often low cost/free
  • ​Usually very fast to implement
  • ​Easy to test and make changes to
  • ​Can be a prototype platform for digital gamification
  • Can be used by a small intimate group, or even hundreds of people (think escape rooms)

​Use What Would You Say?​™ in your workplace

​We've actually had the chance to ​play ​What Would You Say​​​™ when Karin and Mikael (the games creators!) came to Berlin in December. ​From the conference and ​the MMDGames website​, we've ​collected a non-exhaustive list of all the ways you might want to use the game in your team:​

  • ​Exchange experience between leaders from different departments
  • ​Establish consensus in ​sales/leadership groups
  • ​Get to know each other faster and quickly become productive
  • Identify good and bad behaviours in a fun and engaging way
  • Get everyone involved
  • Learning between experienced and new sellers/leaders
  • Improved communication culture
  • Help​ new members into the group
  • ​Understand​ company policies
  • Strengthen functioning teams, help working groups move forward
  • ​Discover and embrace powerful group dynamics

​A Note From Karin and Mikael

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"So inspiring and fun to have been part of the Gamification Europe conference in Berlin.

We learned, mingled and laughed a lot during the hectic days. Perfectly organized and located!

We went back home full of ideas and energy."

Karin & Mikael Berggren

​Find Out More...

​Care to find out more about MMDGames and take a plunge into gamification with some awesome analogue card games that will empower your team?

​Because we sure are!

We've added a link to the English version of their website on the button below​. ​​They have an offer on at the moment for a few of their decks.

​Thanks For Reading!

​Thanks for reading this article which provides a gamification case-study for an analogue game. If you enjoyed this blog and are excited about upcoming content from Gamification Europe, you should sign up to our mailing list. If you want to discuss this post further, reach our to us on Twitter with our handle @Gamification_EU.


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